Dairylea: advert-body-2 by BMB

Dairylea will return to television for the first time in three years with an exciting new advertising campaign which offers adults a glimpse into a child’s world of play. Highlighting how the dairylicious cheese snack ‘Feeds the Fun’ of children’s playtime, the campaign has been inspired by the imaginative way children play and provides an insight into their world.

The advert, which features yummy Dairylea Dunkers and Triangles, opens with an epic film scene with two knights on horseback travelling across a wild landscape. They abruptly come to a stop so they can, somewhat unexpectedly, indulge in a delicious Dairylea snack. Satisfied, they continue on their mission to slay some ferocious dragons. Suddenly, the scene changes, and instead of two knights on horseback we now see two nine year old boys on bikes. At this point, the viewer realises the boys are playing make-believe and the knights were their vivid imaginations at work.