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Beats By Dre: Sha'Carri Richardson & Kanye West

Date: Jul 2021
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Top gold medal contender for the 100-meter sprint, Sha'Carri Richardson's Tokyo 2020 Olympic dreams were shattered when the United States Doping Agency suspended her after detecting marijuana in her system. Infuriated outrage soon ensued, with commentators condemning the decision as "illogical, unjust and dangerous".

Like many athletes before Richardson, her adversity has thrust her into the spotlight. Despite not competing in the Games, brands from the likes of Nike and now Beats by Dre have extended their support.

Against the tagline 'Live Your Truth', Richardson is seen preparing to sprint, as she listens to 'No Child Left Behind' - a single from Kanye West's anticipated 10th album 'Donda' - with her Beats Studio Buds.

The ad points viewers towards Donda Listening Event Livestream on Apple Music at 8pm ET. The commercial first aired during Game 6 of the NBA Finals.

The album teaser follows Lil Nas X's Nike courtroom tease to promote the new single 'Industry Baby' which is co-produced by West.

Well-versed in working with elite athletes, the Live Your Truth ad follows Beats by Dre's 'Unleashed' that starred Simone Biles, LeBron James, Serena Williams, Ramla Ali, Miho Nonaka, Shaun White, Jasmine Perry, Leticia Bufoni, among others.