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Beats By Dre: Dedicated

Date: Aug 2017
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Beats by Dre has rolled out a new ad featuring mixed martial arts superstar Conor McGregor ahead of the so-called 'Money Fight' between him and legendary undefeated boxer Floyd Mayweather.

Beats by Dre signed the McGregor endorsement deal to move deeper into popular culture, and it looks like the gamble is paying off. The ad titled 'Dedicated' has been dedicated to his country, Ireland by McGregor.


Beats by Dre

Creative: Diallo Marvel, Sanam Petri, Ana Julfayan

Producer: Christopher Noviello


Director: James Lees, Doomsday

Edit: Hank Corwin, Lost Planet

Color: Company 3

Finishing: Shipping + Handling

Music: Ring the Alarm

Sound: Formosa Group

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