Little Secrets: advert-body-2 by Beardwood&Co.

Colorado-based dark chocolate candy brand Little Secrets enlisted the help of NYC branding agency Beardwood & Co to give its packaging a refresh that would appeal to modern audiences. According to the agency, the original packaging "used cheeky illustrations of dragons and animals, making it look like a fun brand for children rather than a delicious brand for adults." The refreshed packaging features a new bullseye logo as well as "top-down photography of Little Secrets pieces and the real ingredients used."