Client: Mazda
Date: Jul 2017
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Japanese auto company Mazda is experimenting with an immersive ad format on Facebook that sees an out-of-control car skeet across the newsfeed.

The ‘Distracted Driving’ campaign from BBR Saatchi & Saatchi is looking to inform Facebook users that fiddling with your phone while driving opens up a substantial risk of danger for those in – and outside – the car.

The ad, a full page screen takeover, sees a car skid across the newsfeed and supposedly crack the phone screen accompanied by the mantra 'Don’t Scroll and Drive'. As a vertical video resembling the news feed, autoplayed by users, the car crashes across the screen.



Air Date: July 2017

Agency Credits: BBR Saatchi & Saatchi

CEO: Yossi Lubaton

CCO: Idan Regev

Creative Team: Ran Even, Roy Zoaretz, Gal Mamalya, Idan Kligerman, Ori Hasson

VP Client Services: Ben Muskal

Account Supervisor: Aviv Benzikri

Account Executive: Gil Gershon

VP Content & Production: Dorit Gvili

Strategy Supervisor: Lora Goichman

Creative Coordinator: Eva Hasson