Ford: Your feet have got potential by BBR Saatchi & Saatchi
The Ford Kuga has a unique feature: a foot-activated liftgate that allows you to open the car's boot by simply positioning your foot under the rear bumper.
To communicate this amazing new piece of technology, we decided to celebrate the foot by showing people who did truly memorable things with their feet.
People like Neil Armstrong, Michael Jackson, The Land of Oz's Dorothy, Godzilla and Lionel Messi… and now you.
Chief Executive Officer: Yossi Lubaton
Creative Director: Eran Nir
Creative Team: Eran Shushu Spanier, Aia Kujntizy Bechor
Additional Credits: VP Production: Dorit Gvilli
Producer: Gali Starkman, Odelia Nachmias Freifeld
Illustration: Ido Hirshberg
3D/Photoshop Artist: Yanic Shachar, Eyal Orly
Photography: Yoram Aschheim
Stylist: Rinat Efrat
VP Planning: Shai Nissenboim
Senior Planner: Lora Goichman
VP Group Account Head: Idit Zukerman
Account Supervisor: Alon Goldman
Account Executive: Ori Ben-Dror, Chen Halpern
Studio Manager: Yaron Keinan
Traffic: Ronit Doanis
Marketing Communications Manager Delek Motors: Yogev Weiss