The Drum Awards Festival - Extended Deadline

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Client: Ford
Date: Mar 2016
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The Ford Kuga has a unique feature: a foot-activated liftgate that allows you to open the car's boot by simply positioning your foot under the rear bumper.

To communicate this amazing new piece of technology, we decided to celebrate the foot by showing people who did truly memorable things with their feet.

People like Neil Armstrong, Michael Jackson, The Land of Oz's Dorothy, Godzilla and Lionel Messiā€¦ and now you.


Chief Executive Officer: Yossi Lubaton

Creative Director: Eran Nir

Creative Team: Eran Shushu Spanier, Aia Kujntizy Bechor

Additional Credits: VP Production: Dorit Gvilli

Producer: Gali Starkman, Odelia Nachmias Freifeld

Illustration: Ido Hirshberg

3D/Photoshop Artist: Yanic Shachar, Eyal Orly

Photography: Yoram Aschheim

Stylist: Rinat Efrat

VP Planning: Shai Nissenboim

Senior Planner: Lora Goichman

VP Group Account Head: Idit Zukerman

Account Supervisor: Alon Goldman

Account Executive: Ori Ben-Dror, Chen Halpern

Studio Manager: Yaron Keinan

Traffic: Ronit Doanis

Marketing Communications Manager Delek Motors: Yogev Weiss