The Drum Awards Festival - Official Deadline

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Client: ford
Date: Apr 2016
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The Ford Kuga is a great car. An incredible crossover. In fact, it's probably the best and most premium and quality crossover in its category. The problem however was that consumers were not familiar with it and thus they didn't even take it into account when they went car shopping.

So BBR Saatchi & Saatchi decided to change that perception. Radically. That's why, to effectively convey their message the gloves came off, and they took things to the extreme.

How extreme? Well how about taking on the services of a mega illusionist and omnivore extraordinaire like Eric Leclerc (Canada's two-time magic champion and a figure even better known for his peculiar predilection for eating glass) to feast on the Ford KUGA and tell the audience exactly how well made (and how absolutely scrumptious) he thinks the car is.

Credits

Executive Creative Director: Jonathan Lang

VP-Creative Director: Eran Nir

Art Director: Tal Leshetz-Abugov, Ori Hasson

Additional Credits: VP-Group Account Head: Ben Muskal

Account Supervisor: Alon Goldman

Account Executive: Ori Ben-Dror, Chen Halpern, Gil Gershon

Chief Strategy Officer: Shai Nissenboim

Strategic Planning: Lora Goichman

Head of Production & Content: Dorit Gvili

Producer: Alon Shmoelof

Creative Coordinator: Eva Hasson

Digital Creative Director: Maayan Dar

Social & Digital Director: Idan Kligerman

Social Media Editor: Aviv Melamed

Studio Digital: Tomer Gilat, Yaron Keinan, Michael Shely

ZenithOptimedia: Limor Dahan, Mor Berman, Chen Drori, Eyal Katzaf, Saar Simis

Director: Yoram Ever-Hadani

Production: Mialma

Client: Delek-Motors LTD

Marketing Communications Manager: Yogev Weiss

Head of Digital Marketing: Matan Arad

Training Manager: Gal arbel