The Trade Desk: As Explained By by BBH
- Location:
Programmatic advertising, and the possibilities that digital has opened up for marketers, can be a complicated subject. The Trade Desk understands that.
To help, the company is releasing its 'As Explained By' campaign, featuring two short films that articulate the key advantages of data-driven digital advertising. Developed by advertising agency BBH, these film shorts feature mini-tutorials on the importance of objectivity and reach in advertising by some surprising characters.
Comedian Neal Brennan, as director, brought his wit and love of the unexpected to these films. It will be the company's first-ever TV spots, and they will run programmatically on CTV to target the marketing ecosystem. This includes the upcoming college basketball tournament as well as digital and social buys.
The ads take viewers into everyday human situations, including asking for recommendations from a hotel concierge and trick-or-treating for Halloween, to help understand why transparency and broader reach in digital advertising campaigns are critical to advertisers’ success.
Credits
BBH New York Chief Creative Officer: Gerard Caputo
Creative Director: Chris Maiorino
Art Director: Aimee Perrin
Copywriter: Stu Rubin
Creative Contributor: Ben Cascella
Head Of Production: Brooke Kaylor
Executive Producer: Tara Leinwohl
Senior Content Producer: Shelley Giera
Head of Design: David Trumpf
Designer: Elijah Ervin
Designer: Lukas Weber
Managing Partner: Parker Barnum
Account Director: Julia Brenton
Chairman, Global & NY Chief Strategy Officer: Sarah Watson
Senior Strategist: Philip Shipley
Production Company:
Caviar Director: Neal Brennan
Director Of Photography: Gyula Pados
Executive Producer: Michael Sagol
Executive Producer: Kim Dellara
Executive Producer: Jasper Thomlinson
Head of Production/ EP: Casey Wooden
Senior Producer: Tova Dann
Production Supervisor: Christine Miller
Edit, VFX & Finish: Rock Paper Scissors
Editor: Carlos Arias
Assistant Editor: Ashley Tantillo
Managing Director/Executive Producer:​ Eve Kornblum
Producer: Shayna Rubin
Flame Producer: Barbara Kontarovich
Conform Artist: Eddie Reina
After Effects Artists: Val Babayants & Mores McWreath
Color: The Mill Senior
Colorist: Michael Rossiter
Producer: Evan Bauer
Audio: Heard City
Sound Mixer: Keith Reynaud