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The Trade Desk: As Explained By by BBH

Agency: BBH
Date: Feb 2020
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Programmatic advertising, and the possibilities that digital has opened up for marketers, can be a complicated subject. The Trade Desk understands that.

To help, the company is releasing its 'As Explained By' campaign, featuring two short films that articulate the key advantages of data-driven digital advertising. Developed by advertising agency BBH, these film shorts feature mini-tutorials on the importance of objectivity and reach in advertising by some surprising characters.

Comedian Neal Brennan, as director, brought his wit and love of the unexpected to these films. It will be the company's first-ever TV spots, and they will run programmatically on CTV to target the marketing ecosystem. This includes the upcoming college basketball tournament as well as digital and social buys.

The ads take viewers into everyday human situations, including asking for recommendations from a hotel concierge and trick-or-treating for Halloween, to help understand why transparency and broader reach in digital advertising campaigns are critical to advertisers’ success.


BBH New York Chief Creative Officer: Gerard Caputo

Creative Director: Chris Maiorino

Art Director: Aimee Perrin

Copywriter: Stu Rubin

Creative Contributor: Ben Cascella

Head Of Production: Brooke Kaylor

Executive Producer: Tara Leinwohl

Senior Content Producer: Shelley Giera

Head of Design: David Trumpf

Designer: Elijah Ervin

Designer: Lukas Weber

Managing Partner: Parker Barnum

Account Director: Julia Brenton

Chairman, Global & NY Chief Strategy Officer: Sarah Watson

Senior Strategist: Philip Shipley

Production Company:

Caviar Director: Neal Brennan

Director Of Photography: Gyula Pados

Executive Producer: Michael Sagol

Executive Producer: Kim Dellara

Executive Producer: Jasper Thomlinson

Head of Production/ EP: Casey Wooden

Senior Producer: Tova Dann

Production Supervisor: Christine Miller

Edit, VFX & Finish: Rock Paper Scissors

Editor: Carlos Arias

Assistant Editor: Ashley Tantillo

Managing Director/Executive Producer:​ Eve Kornblum

Producer: Shayna Rubin

Flame Producer: Barbara Kontarovich

Conform Artist: Eddie Reina

After Effects Artists: Val Babayants & Mores McWreath

Color: The Mill Senior

Colorist: Michael Rossiter

Producer: Evan Bauer

Audio: Heard City

Sound Mixer: Keith Reynaud