The Drum Awards Festival - Official Deadline

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Agency: BBH
Client: Tesco
Date: Apr 2020
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Tesco has placed the general public at the heart of its latest Food Love Stories campaign, as it celebrates newfound passions for home cooking, as a result of the UK's Covid-19 lockdown.

Prior to lockdown, Tesco revealed the average person cooked four to six meals per week from scratch, less than one meal a day. Now, the average person is cooking between 17 to 21 meals per week – four times the amount they used to.

40% of Brits believe that staying home and cooking from scratch during the lockdown has reignited their passion for cooking. 89% said they intend to cook long after the lockdown ends.

In a bid to entertain and inspire, Tesco is encouraging people to create and dedicate a special dish to a loved one and share it on social media, using the hashtag #FoodLoveStories. The film, which will launch tonight at 9pm on ITV, features a whole host of real people responding to Tesco’s call out, and cooking for their loved ones.


Client names and titles:

Tesco Director of Marketing Communications: Emma Botton

Tesco Head of Campaign - Food: Louise Mason

Tesco Head of Content: Alicia Southgate

BBH Creative Team: Oliver Short and Jennifer Ashton

BBH Creative Director: Tom Drew

BBH Strategist: Laura Kinzett

BBH Business Lead: Samantha McLeod

BBH Account Director: Aymara Blanco

BBH Account Manager: Zoë Harris

BBH Producer: Jemima Bowers

BBH Assistant Producer: Octi Ransom

Production Company: Black Sheep Studios

Executive Producer: Sophie Dewey

Producer: Amber Millington

Post Production: The Mill

Editor/Editing House: Chris at Black Sheep Studios

Sound: String and Tins

Lead Music Supervisor: Hywel Evans

Music Supervisor: Amy Ho

Media Agency: MediaCom