Tesco has placed the general public at the heart of its latest Food Love Stories campaign, as it celebrates newfound passions for home cooking, as a result of the UK's Covid-19 lockdown.
Prior to lockdown, Tesco revealed the average person cooked four to six meals per week from scratch, less than one meal a day. Now, the average person is cooking between 17 to 21 meals per week – four times the amount they used to.
40% of Brits believe that staying home and cooking from scratch during the lockdown has reignited their passion for cooking. 89% said they intend to cook long after the lockdown ends.
In a bid to entertain and inspire, Tesco is encouraging people to create and dedicate a special dish to a loved one and share it on social media, using the hashtag #FoodLoveStories. The film, which will launch tonight at 9pm on ITV, features a whole host of real people responding to Tesco’s call out, and cooking for their loved ones.
Client names and titles:
Tesco Director of Marketing Communications: Emma Botton
Tesco Head of Campaign - Food: Louise Mason
Tesco Head of Content: Alicia Southgate
BBH Creative Team: Oliver Short and Jennifer Ashton
BBH Creative Director: Tom Drew
BBH Strategist: Laura Kinzett
BBH Business Lead: Samantha McLeod
BBH Account Director: Aymara Blanco
BBH Account Manager: Zoë Harris
BBH Producer: Jemima Bowers
BBH Assistant Producer: Octi Ransom
Production Company: Black Sheep Studios
Executive Producer: Sophie Dewey
Producer: Amber Millington
Post Production: The Mill
Editor/Editing House: Chris at Black Sheep Studios
Sound: String and Tins
Lead Music Supervisor: Hywel Evans
Music Supervisor: Amy Ho
Media Agency: MediaCom