Agency: BBH
Client: Tesco
Date: Nov 2021
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Tesco is positioning itself as a standard-bearer for the national mood this festive season by putting on a stiff upper lip in its determination to ensure the UK celebrates a very Merry Christmas no matter what the world throws at us.

Created by BBH, the tub-thumping campaign is set to the pulse-setting beat of Queen's 'Don't Stop Me Know', encouraging people to set aside life's troubles and celebrate with abandon - irrespective of Covid-19restrictions.

Opening with a view of one Tesco shopper pulling out all the stops for the perfect family dinner the campaign shows how store staff are only too willing to provide 'a little help' along the way.

Driven by the insight that 86% of UK adults vow that nothing will stop them from pulling out all the stops this Christmas the campaign illustrates the lengths people will go to create shared memories with their loved ones.