Singtel: Singtel & iPhone X vs Dad's promises by BBH Singapore

Date: Dec 2017

Singtel rolled out an ad conceptualized by BBH Singapore which displays a struggle of a father whether to give his iPhone to his daughter or keep it for himself. While checking out phones in a Singtel store both father and daughter suddenly start hearing a mysterious voice which happens to be their inner thoughts.

The daughter's thoughts are to buy the iPhone upgrade while the dad wants to keep it for himself. In the end , the dad gives up and tells his daughter she can have the phone but the voice says that she can have it only during the next year upgrade.