Sentosa Crossing by BBH Singapore
Sentosa has tapped into the popularity of Nintendo’s Animal Crossing by launching its own version of the game as people in Singapore continue to remain in lockdown as part of the country’s efforts to fight the coronavirus pandemic.
According to the island owner, Sentosa Development Corporation (SDC), ‘Sentosa Crossing’ uses the island’s attractions to engage players to explore the island.
Players can register for one of the 36 free slots available each day to visit ‘Sentosa Crossing’ and take part in Sentosa Beats Party, a series of curated beats by DJs to bring the beach club experience to guests at home.
They can also take part in Sunset Therapy and Sentosa Cocktail Club, a tutorial series on Sentosa’s Instagram page. There will also be Virtual Yoga by the Beach that will be hosted on Sentosa’s Facebook page every Saturday.
“Through our virtual offerings, we would like to encourage everyone to make time for an “island getaway” during these challenging times, as a break is important for one’s mental wellbeing”, said Lynette Ang, the chief marketing officer at Sentosa Development Corporation.
“In addition, while exploring these leisure experiences, guests can also be inspired with ideas for future outings to Sentosa. We are planning to offer more novel leisure options for our guests and very much look forward to welcoming everyone back to The State of Fun again soon. Meanwhile, until we see you again, do stay home and stay safe.”
Agency: BBH Singapore
Chief Creative Officer: Sascha Kuntze
Group Creative Directors: Janson Choo & Khairul Mondzi
Creative Director: Omar Sotomayor
Senior Copywriter: Adeline Siow
Senior Art Director: Kenneth Foo
Senior Designer: Deng Hui Heng
Designer: Shervin Low
Gaming Consultant: Stanley Tang
Creative Technologist: Jiarong Sng
Business Director: Ross Henderson
Account Director: Manavi Sharma
Account Manager: Shu Li Tan
Head of Strategy: Rebecca Ash
Strategist: Zoe Chen
Content Strategists: Faith Huang & Cheryl Koh
Content Producer: Sam Lynas
Community Managers: Chelsea Auo & Tricia Vergara
Operations Director: Eddie Jackson
Head of Delivery: Lesley Chelvan
Executive Producer: Wendi Chong
Digital Producer: Sean Thambiah
Editor: Christopher Leow
Client: Sentosa Development Corporation
Chief Marketing Officer: Lynette Ang
Director, Brand, Marketing and Communications: Mira Bharin
Senior Assistant Director, Brand & Marketing: Elaine Quek
Deputy Manager, Brand & Marketing: Wendy Tan
Deputy Director, Digital: Ivan Teo
Deputy Manager, Digital: Mohameed Zaki bin Jufr