Date: May 2020
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Sentosa has tapped into the popularity of Nintendo’s Animal Crossing by launching its own version of the game as people in Singapore continue to remain in lockdown as part of the country’s efforts to fight the coronavirus pandemic.

According to the island owner, Sentosa Development Corporation (SDC), ‘Sentosa Crossing’ uses the island’s attractions to engage players to explore the island.

Players can register for one of the 36 free slots available each day to visit ‘Sentosa Crossing’ and take part in Sentosa Beats Party, a series of curated beats by DJs to bring the beach club experience to guests at home.

They can also take part in Sunset Therapy and Sentosa Cocktail Club, a tutorial series on Sentosa’s Instagram page. There will also be Virtual Yoga by the Beach that will be hosted on Sentosa’s Facebook page every Saturday.

“Through our virtual offerings, we would like to encourage everyone to make time for an “island getaway” during these challenging times, as a break is important for one’s mental wellbeing”, said Lynette Ang, the chief marketing officer at Sentosa Development Corporation.

“In addition, while exploring these leisure experiences, guests can also be inspired with ideas for future outings to Sentosa. We are planning to offer more novel leisure options for our guests and very much look forward to welcoming everyone back to The State of Fun again soon. Meanwhile, until we see you again, do stay home and stay safe.”


Agency: BBH Singapore

Chief Creative Officer: Sascha Kuntze

Group Creative Directors: Janson Choo & Khairul Mondzi

Creative Director: Omar Sotomayor

Senior Copywriter: Adeline Siow

Senior Art Director: Kenneth Foo

Senior Designer: Deng Hui Heng

Designer: Shervin Low

Gaming Consultant: Stanley Tang

Creative Technologist: Jiarong Sng

Business Director: Ross Henderson

Account Director: Manavi Sharma

Account Manager: Shu Li Tan

Head of Strategy: Rebecca Ash

Strategist: Zoe Chen

Content Strategists: Faith Huang & Cheryl Koh

Content Producer: Sam Lynas

Community Managers: Chelsea Auo & Tricia Vergara

Operations Director: Eddie Jackson

Head of Delivery: Lesley Chelvan

Executive Producer: Wendi Chong

Digital Producer: Sean Thambiah

Editor: Christopher Leow

Client: Sentosa Development Corporation

Chief Marketing Officer: Lynette Ang

Director, Brand, Marketing and Communications: Mira Bharin

Senior Assistant Director, Brand & Marketing: Elaine Quek

Deputy Manager, Brand & Marketing: Wendy Tan

Deputy Director, Digital: Ivan Teo

Deputy Manager, Digital: Mohameed Zaki bin Jufr