Ikea: advert-body-3 by BBH Singapore
- Location:
Ikea has rolled out four films highlights highlighting how there are some things in life one can't choose like their mother-in-law or daughter’s boyfriend or wife’s beloved cats but furniture one can.
The film 'Now your mother-in-law but there's choice' shows how a man has to watch on TV what his mother-in-law is watching with a background voice saying "You can't change your mother-in-law but you can change the furniture." So he replaces the normal chair with a rocking chair and can now enjoy watching sports on TV as his mother-in-law is fast asleep on the chair.
Credits
Executive Creative Director: Joakim Borgstrom
Creative Directors: Nikhil Panjwani, Joakim Borgstrom
Writers: Keng Chien Hong, Nikhil Panjwani
Art Directors: Ronald Bunaidi, Soo Yeon Bae
Planning Director: Rebecca Ash
Account Director: Chloe Fair
Account Manager: Abbas Zafar
Producer: Wendi Chong
Director: Augusto G Zapiola
Co-director: Nano Tidone
Production House: Argentina Cine, Buenos Aires
DOP - Christos Voudouris
Music Composition - Bigotes Musica
Line Production: Two Monkeys, Bangkok
Post Production: The Quiet Lab
Editor: Lee Hwee