Seamless: We Fueled This City by BBH NY

Agency: BBH NY
Client: Seamless
Date: Feb 2019
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'We Fueled This City' celebrates the brand's 20th anniversary and the past two decades in the iconic city it serves.

Created in partnership with BBH NY, Hornet production studio, and award-winning director Andy Baker, the film tells the story of Seamless’ role in fueling New Yorkers through it all - starting from 1999 all the way to the present day.

The film features each of New York’s five boroughs with hidden “only in New York” details from the last 20 years. The film was also brought to life with a special rewritten rendition of Starship’s We Built This City, aptly renamed, We Fueled This City.

Seamless took an integrated approach with this campaign: taking over the city with new OOH creative, a logo takeover within the brand's various properties, and new TV and digital video creative (the first TV launched since 2017). Supported by a print campaign, Seamless evolved its design to convey the “We’ve delivered through it all” message on subway and out of home ads, where the brand continues to reach and be recognized by New York diners - all while maintaining the New York snark, insight and tone that Seamless has always been known and loved for.


Client: Grubhub:

VP, Brand Marketing and Creative: Jessica Burns

Manager, Brand Marketing: Laura Ferguson

Creative Director: Sean Donohue

Senior Associate, Brand Marketing: Katie Greenbaum

Coordinator, Brand Marketing: Marie Meadows

Agency: BBH NY:

Chief Creative Officer: Gerard Caputo

Creative Directors: Diego Fonseca, Scott Cooney, Jackie Anzaldi

Associate Creative Directors: Liz Loudy, Casey Schweikert

Design Director: Bruno Borges

Designer: Rachel Hess

Business Director: Alex Monger

Account Supervisor: Shana Honig

Associate Account Manager: Becky Tanner

Head of Production: Ed Zazzera

Executive Producer: Abbie Noon

Strategy Director:: Alex Beerden

Communications Strategy Director: Zack Green

Business Affairs: Librado Sanchez, Cristina Chouza

Production Company: Hornet:

Director: Andy Baker

Executive Producer: Hana Shimizu

Head of Production: Sang-Jin Bae

Development Producer: Kristin Labriola

Producer: Dez Stavracos, Lucia Davies

Editor: Stephanie Andreou

Production Coordinator: Riley Spencer

Storyboard Artist: Barry Reynolds

Art Direction: Guy Field, Andy Baker

Character Designer: Guy Field

Background Designers: Pete Sharp, Guy Field

Background Artists: Ivan Aguirre, Andres Padilla, Kathleen Gleeson, Greg Wilson

Animators: Jared Deal, Tyler Dibiasio, Krystal Downs, Sami Healy, Hyo Bin Kang,

Natalie Labarre, Sara Litzenberger, Harry Teitelman, Hazel Zheng

Cleanup Animation: Andy Kennedy, Caitlin Fogarty, Jon Yellowhair

Compositors: Tavet Gillson, John Harrison

Sound Design/Mix: Sound Lounge:

Mixer: Rob DiFondi

Music: Walker Music:

Executive Producer: Stephanie Pigott, Sara Matarazzo

Music Coordinator: Danielle Soury