Seamless: We Fueled This City by BBH NY
- Location:
'We Fueled This City' celebrates the brand's 20th anniversary and the past two decades in the iconic city it serves.
Created in partnership with BBH NY, Hornet production studio, and award-winning director Andy Baker, the film tells the story of Seamless’ role in fueling New Yorkers through it all - starting from 1999 all the way to the present day.
The film features each of New York’s five boroughs with hidden “only in New York” details from the last 20 years. The film was also brought to life with a special rewritten rendition of Starship’s We Built This City, aptly renamed, We Fueled This City.
Seamless took an integrated approach with this campaign: taking over the city with new OOH creative, a logo takeover within the brand's various properties, and new TV and digital video creative (the first TV launched since 2017). Supported by a print campaign, Seamless evolved its design to convey the “We’ve delivered through it all” message on subway and out of home ads, where the brand continues to reach and be recognized by New York diners - all while maintaining the New York snark, insight and tone that Seamless has always been known and loved for.
Credits
Client: Grubhub:
VP, Brand Marketing and Creative: Jessica Burns
Manager, Brand Marketing: Laura Ferguson
Creative Director: Sean Donohue
Senior Associate, Brand Marketing: Katie Greenbaum
Coordinator, Brand Marketing: Marie Meadows
Agency: BBH NY:
Chief Creative Officer: Gerard Caputo
Creative Directors: Diego Fonseca, Scott Cooney, Jackie Anzaldi
Associate Creative Directors: Liz Loudy, Casey Schweikert
Design Director: Bruno Borges
Designer: Rachel Hess
Business Director: Alex Monger
Account Supervisor: Shana Honig
Associate Account Manager: Becky Tanner
Head of Production: Ed Zazzera
Executive Producer: Abbie Noon
Strategy Director:: Alex Beerden
Communications Strategy Director: Zack Green
Business Affairs: Librado Sanchez, Cristina Chouza
Production Company: Hornet:
Director: Andy Baker
Executive Producer: Hana Shimizu
Head of Production: Sang-Jin Bae
Development Producer: Kristin Labriola
Producer: Dez Stavracos, Lucia Davies
Editor: Stephanie Andreou
Production Coordinator: Riley Spencer
Storyboard Artist: Barry Reynolds
Art Direction: Guy Field, Andy Baker
Character Designer: Guy Field
Background Designers: Pete Sharp, Guy Field
Background Artists: Ivan Aguirre, Andres Padilla, Kathleen Gleeson, Greg Wilson
Animators: Jared Deal, Tyler Dibiasio, Krystal Downs, Sami Healy, Hyo Bin Kang,
Natalie Labarre, Sara Litzenberger, Harry Teitelman, Hazel Zheng
Cleanup Animation: Andy Kennedy, Caitlin Fogarty, Jon Yellowhair
Compositors: Tavet Gillson, John Harrison
Sound Design/Mix: Sound Lounge:
Mixer: Rob DiFondi
Music: Walker Music:
Executive Producer: Stephanie Pigott, Sara Matarazzo
Music Coordinator: Danielle Soury
