Seamless: advert-body-3 by BBH NY
- Location:
One of the perks of ordering food online (besides not having to cook) is being able to personalize your meal just the way you like it with the special instructions feature. And for Seamless, the brand experiences first-hand how New Yorkers submit some exceptionally detailed and often hilarious requests.
In the latest installment of its 'How New York Eats' campaign, Seamless and agency BBH New York ran with this inspiration and dug into the data of real customer instructions to highlight some of these crazy requests. We’ve brought them to life throughout the city with TV, social and a collection of illustrated subway ads.
The campaign not only highlights a popular product feature, but continues to celebrate the thousands of diverse people who rely on Seamless every day to deliver their unique food preferences, and the variety of tastes that make NYC such an amazing food destination.
The campaign features real-life special instructions such as:
“Please make one additional tiny version of my order for my hamster.”
“Please keep pita separate. One person doesn’t like pita. Other two look forward to pita."
“Extra ketchup, please. I ordered a smoothie, but I am out of ketchup.”
Credits
Seamless:
Chief Marketing Officer: Barbara Martin Coppola
Senior Director, Brand Marketing: Jessica Burns
Senior Associate, Brand Marketing: Laura Ferguson
Brand Marketing Associate: Katie Greenbaum
Growth Marketing Manager: Brian Carcich
BBH NY:
Chief Creative Officer: Gerard Caputo
Group Creative Directors: Daniel Bonder, Dave Brown
Associate Creative Directors: Taylor Marsh, Diego Fonseca
Art Director: Casey Schweikert
Copywriter: Liz Loudy
Head of Design: Bruno Borges
Designer: Stephanie Muñoz
Business Director: Alex Monger
Account Managers: Shana Honig, Enrique Espinetti
Head of Production: Kate Morrison
Head of Art Production: Rebecca ONeill
Senior Producers: Christina Carter, Samuel Kilbeth
Senior Print Producer: Rachel Freed
Associate Producer: Christopher Galvin
Director of Studio Operations: John Connolly
Retoucher: Brian Truncali
Studio Production Artists: Benny Perez, Sam Gilliland
UX Director: Kelly Bignell
Communications Planner: Zack Green
Strategist: Alex Beerden
Project Manager: Nu’uve’a Eshelman
The Slaughterhouse @ BBH NY:
Line Producer: Meg Volk
Post Producer/VFX Supervisor: Maggie Miller
Editor: Jim Schwartz
Animation: Roman Micevic
VFX/Finishing: David Forcada
Sound Design/Mix: Kevin Hastings
Greenpoint Pictures
Director: Micah Perta
Out of Home Media: Posterscope
Director: Mara Carolan
Jr. Media Planner: Talia Garti
VP, Strategy & Innovation: Ahmad Sayar