Samsung: Serious tech, playfully told. by BBH NY
- Location:
We all have mobile phone problems. From batteries dying to download speeds and storage issues, there are plenty of daily struggles with our devices.
Samsung has encapsulated those frustrations in a series of light and humorous ads touting the features of the Galaxy Note10. In ‘Serious tech, playfully told.’, the digital and social 15s hit issues that face those who use their mobile devices for work, like the need for more battery life, more storage space, better security, better mobile care and faster download speeds and how the Note10 succeeds at overcoming those pain points.
Created by BBH NY, the ads speak to both Samsung owners and non-owners. For owners, the Note10’s 24-hour battery life is seen as a boon to those using their phones at work, as a man using his stylus writes down during a series of useless meetings “why are we here”. Storage issues are highlighted by repeat texts with multiple downloads, and download speed is addressed during a pre-flight rush.
Other trouble points hit are dropped phones, remedied by Samsung Care+, cloud access, security from sharing embarrassing photos and videos, and losing work due to low battery.
Credits
Samsung Credits:
Pio Schunker, Executive Vice President, Head of Global Brand Marketing, Mobile Communications Business
Sonia Chang, Vice President, Global Brand Marketing, Mobile Communications Business
Luciana Kim, Director, Global Brand Marketing, Mobile Communications Business
Yoonie Park, Senior Manager, Global Brand Marketing, Mobile Communications Business
Lawrence Kang, Manager, Global Brand Marketing, Mobile Communications Business
Youngeun Kang, Manager, Global Brand Marketing, Mobile Communications Business
Agency:
BBH NY
Chief Creative Officer – Gerard Caputo
Executive Creative Director, Head of Creative – Jonathan Mackler
Associate Creative Director/Copywriter - Liz Loudy
Creative Director/Copywriter – Lucas Bongioanni
Art Director - Lance Ferguson
Creative Director/Art Director - Jackie Anzaldi
Head of Production - Brooke Kaylor
Executive Producer - Jason Souter
Executive Producer - Peter Williams
Director of Business Affairs - Librado Sanchez
Managing Director - Brett Edgar
Group Account Director – Dan Wallace
Account Supervisor – Lucie Kittel
Account Manager – Cris Flores
Associate Account Manager - Becky Tanner
Managing Partner – John Harrison
Comms Strat Director - Zack Green
Project Manager - Cameron Wells
Production Company:
MJZ
Director - Henry Selder
Executive Producer – Emma Wilcockson
Line Producer – Barry Hughes
Director of Photography – Mark Bliss
Editorial:
Rock Paper Scissors
Editor – Dan de Winter/ Anne-Laure D’hooghe
Executive Producer – Eve Kornblum
Post Producer – Shayna Rubin
Asst Editor – David Bryen/Ollie Nevin
Visual Effects:
The Mill
Executive Producer - Andrew Somerville
Senior Producers - Mandy Harris, Colin Blaney
Producer - Sue Yee Hubbard
Project Coordinator - Will Jellicorse
Production Coordinator - Roberto Herrera
Line Producer - Sarvesh Are
Production Coordinator - Shivangi Mehta
Creative Director - Nathan Kane
2D Lead Artist - Kevin Quinlan/Jeff Robins
Compositing Lead - Maheshwaran Chandrasekaran,
2D Artists - Nasser Mandavi, Fabien Coupez, Sungeun Moon,Roger Cerqua, Jade Kim, Dan Bowhers, Tara Holland,Aravind Mani,
Gangadharam Raja, Mangesh Borkar, Nehal Desai, Samarendra Lenka
Clean Up Leads - Nithin Babu, Prajeesh E
Clean Up Artists - Madhana Gopala, Rahul Bhardwaj,Yogesh Sarwa
Paint Artists - Jhoshidh T, Madhana Gopala, Pradeep Kumar Rawat, Rahul Bhardwaj, Yogesh Sarwa
Tracking Supervisor - Senthil Murugan Balasundaram
Tracking Lead - Murali Krishna Reddy
Tracking Artists - Gokul Navaneethan, Sathyaraj A
Design - Jeff Buoncristiano, Dom Han, Paul Sue
Telecine:
The Mill
Colorist – Adam Scott
Audio Mix:
Sound Lounge
Mixer – Tom Jucarone
Executive Producer – Alicia Rodgers
Music:
“Patricia”
Perez Prado
(on “Powerfuller”/”In Flight Entertainment”/”Final Final Final Presentation”/24 Hr Battery”)
“In the Hall of the Mountain King”
(rendition by) Human
(on “Oops”/”Likely”/”Cloud”/”Losing”)
“The Captain Speaks V03”
Elias Music
(on “Captain Speaking”)
