Samsung: Alpaca by BBH NY
- Location:
Samsung has taken a warm and literally fuzzy approach to the promotion of its Samsung Galaxy Note10, as it stars an alpaca with a trendy hairstyle.
The 60-second film, ‘Alpaca,’ sees a woman driving past a South American alpaca farm, when she has an epiphany. It shows how she uses her Note10’s features – from the intelligent S Pen to the Film Studio – to bring her big idea to life.
After buying the alpacas, she gives them punkish brightly-colored mohawks, which become a viral sensation. The alpacas’ style is seen everywhere, from the streets of Tokyo, to product launches, to late-night talk show appearances, and even making a runway appearance just in time for New York Fashion Week.
The concept, by BBH NY, as part of One Publicis Team Samsung, conveys the message of “Do anything, with the next-level power of Note10.”
The film was directed by Nicolai Fuglsig and features the song Apache by the Incredible Bongo Band/Grandmaster Flash remix.
Credits
Samsung Credits:
Pio Schunker, Executive Vice President, Head of Global Brand Marketing, Mobile Communications Business
Sonia Chang, Vice President, Global Brand Marketing, Mobile Communications Business
Luciana Kim, Director, Global Brand Marketing, Mobile Communications Business
Yoonie Park, Senior Manager, Global Brand Marketing, Mobile Communications Business
Lawrence Kang, Manager, Global Brand Marketing, Mobile Communications Business
Youngeun Kang, Manager, Global Brand Marketing, Mobile Communications Business
Agency:
BBH NY
Chief Creative Officer – Gerard Caputo
Executive Creative Director, Head of Creative – Jonathan Mackler
Creative Director/Copywriter - Lucas Bongioanni
Creative Director/Art Director - Jackie Anzaldi
Associate Creative Director/Copywriter - Liz Loudy
Head of Production - Brooke Kaylor
Executive Producer - Jason Souter
Director of Business Affairs - Librado Sanchez
Managing Director - Brett Edgar
Group Account Director – Dan Wallace
Account Supervisor – Lucie Kittel
Account Manager – Cris Flores
Associate Account Manager - Becky Tanner
Group Strategy Director, Managing Partner – John Harrison
Comms Strategy Director - Zack Green
Project Manager - Cameron Wells
Production Company:
MJZ
Director - Nicolai Fuglsig
Executive Producer – Emma Wilcockson
Line Producer – Alicia Richards
Director of Photography – Joost van Gelder
Production Designer – Dan Betteridge
Editorial:
Rock Paper Scissors
Editor – Adam Pertofsky
Executive Producer – Eve Kornblum
Post Producer – Lisa Barnables/Julianne Cort
Asst Editor – Ayssa Oh/David Bryen/Christian Oreste
Visual Effects:
The Mill
Executive Producer - Andrew Somerville
Senior Producers - Mandy Harris, Colin Blaney
Producer - Sue Yee Hubbard
Project Coordinator - Will Jellicorse
Production Coordinator - Roberto Herrera
Creative Director - Nathan Kane
CG Shoot Supervisor - Ruben Vandebroek
2D Shoot Supervisor - Chris Mortimer
2D Lead Artist - Jeff Robins
2D Artists - Taner Besen , James Cudahy, Lucia Hill Barroso, Andrew Emmerson, Sungeun Moon,
Andre Vidal, Fabien Coupez, Matthew DeFranco, Ari Reisner, Roger Cerqua, Aravind Mani,
Gangadharam Raja, Maheshwaran Chandrasekaran, Mangesh Borkar, Nehal Desai, Samarendra Lenka
Paint Artists – Jhoshidh T, Madhana Gopala, Pradeep Kumar Rawat, Rahul Bhardwaj, Yogesh Sarwa
Tracking Artists – Pabitra Kumar Sahoo, Verru Ramesh, Yalamarthy Ganga Raju, Ayush Bajoria, Gokul Navaneethan, Karthik Viswanathan, Manoj Ravi, Murali, Krishna Reddy, Raj Kumar M, Sathyaraj A
Matte Painting - Charles Lee
Design - Laura Nash, Dom Han
Paint Artists - Jhoshidh T, Madhana Gopala, Pradeep Kumar Rawat, Rahul Bhardwaj, Yogesh Sarwa
Tracking Artists- Pabitra Kumar Sahoo, Verru Ramesh, Yalamarthy Ganga Raju, Ayush Bajoria, Gokul Navaneethan, Karthik Viswanathan, Manoj Ravi, Murali, Krishna Reddy, Raj Kumar M, Sathyaraj A
Matte Painting - Charles Lee
Design - Laura Nash, Dom Han
Telecine:
The Mill
Colorist – Adam Scott
Audio Mix:
Sound Lounge
Mixer – Tom Jucarone
Executive Producer – Alicia Rodgers
Music:
“Apache”
Incredible Bongo Band / Grandmaster Flash remix
