Samsung: Alpaca by BBH NY

Agency: BBH NY
Client: Samsung
Date: Sep 2019
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Samsung has taken a warm and literally fuzzy approach to the promotion of its Samsung Galaxy Note10, as it stars an alpaca with a trendy hairstyle.

The 60-second film, ‘Alpaca,’ sees a woman driving past a South American alpaca farm, when she has an epiphany. It shows how she uses her Note10’s features – from the intelligent S Pen to the Film Studio – to bring her big idea to life.

After buying the alpacas, she gives them punkish brightly-colored mohawks, which become a viral sensation. The alpacas’ style is seen everywhere, from the streets of Tokyo, to product launches, to late-night talk show appearances, and even making a runway appearance just in time for New York Fashion Week.

The concept, by BBH NY, as part of One Publicis Team Samsung, conveys the message of “Do anything, with the next-level power of Note10.”

The film was directed by Nicolai Fuglsig and features the song Apache by the Incredible Bongo Band/Grandmaster Flash remix.

Credits

Samsung Credits:

Pio Schunker, Executive Vice President, Head of Global Brand Marketing, Mobile Communications Business

Sonia Chang, Vice President, Global Brand Marketing, Mobile Communications Business

Luciana Kim, Director, Global Brand Marketing, Mobile Communications Business

Yoonie Park, Senior Manager, Global Brand Marketing, Mobile Communications Business

Lawrence Kang, Manager, Global Brand Marketing, Mobile Communications Business

Youngeun Kang, Manager, Global Brand Marketing, Mobile Communications Business

Agency:

BBH NY

Chief Creative Officer – Gerard Caputo

Executive Creative Director, Head of Creative – Jonathan Mackler

Creative Director/Copywriter - Lucas Bongioanni

Creative Director/Art Director - Jackie Anzaldi

Associate Creative Director/Copywriter - Liz Loudy

Head of Production - Brooke Kaylor

Executive Producer - Jason Souter

Director of Business Affairs - Librado Sanchez

Managing Director - Brett Edgar

Group Account Director – Dan Wallace

Account Supervisor – Lucie Kittel

Account Manager – Cris Flores

Associate Account Manager - Becky Tanner

Group Strategy Director, Managing Partner – John Harrison

Comms Strategy Director - Zack Green

Project Manager - Cameron Wells

Production Company:

MJZ

Director - Nicolai Fuglsig

Executive Producer – Emma Wilcockson

Line Producer – Alicia Richards

Director of Photography – Joost van Gelder

Production Designer – Dan Betteridge

Editorial:

Rock Paper Scissors

Editor – Adam Pertofsky

Executive Producer – Eve Kornblum

Post Producer – Lisa Barnables/Julianne Cort

Asst Editor – Ayssa Oh/David Bryen/Christian Oreste

Visual Effects:

The Mill

Executive Producer - Andrew Somerville

Senior Producers - Mandy Harris, Colin Blaney

Producer - Sue Yee Hubbard

Project Coordinator - Will Jellicorse

Production Coordinator - Roberto Herrera

Creative Director - Nathan Kane

CG Shoot Supervisor - Ruben Vandebroek

2D Shoot Supervisor - Chris Mortimer

2D Lead Artist - Jeff Robins

2D Artists - Taner Besen , James Cudahy, Lucia Hill Barroso, Andrew Emmerson, Sungeun Moon,

Andre Vidal, Fabien Coupez, Matthew DeFranco, Ari Reisner, Roger Cerqua, Aravind Mani,

Gangadharam Raja, Maheshwaran Chandrasekaran, Mangesh Borkar, Nehal Desai, Samarendra Lenka

Paint Artists – Jhoshidh T, Madhana Gopala, Pradeep Kumar Rawat, Rahul Bhardwaj, Yogesh Sarwa

Tracking Artists – Pabitra Kumar Sahoo, Verru Ramesh, Yalamarthy Ganga Raju, Ayush Bajoria, Gokul Navaneethan, Karthik Viswanathan, Manoj Ravi, Murali, Krishna Reddy, Raj Kumar M, Sathyaraj A

Matte Painting - Charles Lee

Design - Laura Nash, Dom Han

Paint Artists - Jhoshidh T, Madhana Gopala, Pradeep Kumar Rawat, Rahul Bhardwaj, Yogesh Sarwa

Tracking Artists- Pabitra Kumar Sahoo, Verru Ramesh, Yalamarthy Ganga Raju, Ayush Bajoria, Gokul Navaneethan, Karthik Viswanathan, Manoj Ravi, Murali, Krishna Reddy, Raj Kumar M, Sathyaraj A

Matte Painting - Charles Lee

Design - Laura Nash, Dom Han

Telecine:

The Mill

Colorist – Adam Scott

Audio Mix:

Sound Lounge

Mixer – Tom Jucarone

Executive Producer – Alicia Rodgers

Music:

“Apache”

Incredible Bongo Band / Grandmaster Flash remix

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