PlayStation: leaderboard-top-1 by BBH NY
- Location:
In 1994 PlayStation launched its first-ever console. With its 32-bit, polygon graphics and classic games, like Tekken 3 and Metal Gear Solid, it revolutionized the world of gaming. Now PlayStation is relaunching it as a smaller reincarnation called the PlayStation Classic, preloaded with 20 classic games.
To promote it, PlayStation retold its origin story inspired by the Big Bang theory and the creation of the universe. The 30-second, animated TV commercial starts in total darkness. A 32-bit Big Bang spits out pixelated stars and galaxies. We hear the creator's voice proclaim, “In the beginning there was nothing... and then there was light.” The Chemical Brothers’ track, Block Rockin’ Beats, kicks in. A single-celled organism splits in two before being eaten by a fish, which is snapped up by a pterodactyl, which is gobbled by a T-Rex. Evolution takes a quick turn as King from Tekken 3 takes out the T-Rex with his signature move. As we evolve through time, more and more gaming characters fight for supremacy before we finish high above a city. As we pan out of a newly-formed planet, it's suddenly sucked through a vortex, revealing the tagline “Play History. Make History.”
Credits
PLAYSTATION:
Eric Lempel, Senior Vice President, Global Marketing
Mary Yee, Vice President, Marketing
Eric Lachter, Director Brand Marketing
Dianne Segovia, Brand Manager
BBH NEW YORK:
Gerard Caputo, Chief Creative Officer
Hugo Bierschenk, Group Creative Director
Dean Woodhouse, Group Creative Director
Ed Zazzera, Head of Production
Rebecca O’Neill, Producer
Sam Kilbreth, Executive Producer
Librado Sanchez, Director of Business Affairs
Brett Edgar, Head of Account Management
Kendra Schaaf, Group Account Director
Megan Poole, Account Supervisor
PRODUCTION COMPANY: BUCK
DIRECTED BY:
BUCK
EXECUTIVE CREATIVE DIRECTOR:
Orion Tait
EXECUTIVE PRODUCER:
Anne Skopas
CREATIVE DIRECTOR:
Daniel Oeffinger
CG LEAD:
Arvid Volz
HEAD OF PRODUCTION:
Kitty Dillard
PRODUCTION COORDINATOR:
Jenny Morris
STORYBOARD:
Tucker Klein
DESIGN:
Rasmus Bak
Colin Bigelow
Jaedoo Lee
Ross McCampbell
Daniel Oeffinger
Morgan Schweitzer
MODELING:
Ryan Kittleson
Filipe Machado
Ylli Orana
Dave Soto
Arvid Volz
TEXTURE:
Gabriela Borregales
Filipe Machado
Arvid Volz
RIGGING:
Ramiro Gomez
Arvid Volz
ANIMATION 2D:
Tucker Klein
Jaedoo Lee
Ross McCampbell
Daniel Oeffinger
PREVIS:
Bill Dorais
John Karian
ANIMATION 3D:
Chad Colby
John Karian
Kevin Nguyen
Arvid Volz
LOOK DEVELOPMENT:
Ylli Orana
LIGHTING:
Ylli Orana
Mike Papagni
COMPOSITE:
Jeff Billon
Jack Maschka
Daniel Oeffinger
Ylli Orana
Mix: Antfood
Music Edit: Antfood
Sound Design: Antfood
