PlayStation: Play History Make History by BBH NY

Agency: BBH NY
Date: Dec 2018
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In 1994 PlayStation launched its first-ever console. With its 32-bit, polygon graphics and classic games, like Tekken 3 and Metal Gear Solid, it revolutionized the world of gaming. Now PlayStation is relaunching it as a smaller reincarnation called the PlayStation Classic, preloaded with 20 classic games.

To promote it, PlayStation retold its origin story inspired by the Big Bang theory and the creation of the universe. The 30-second, animated TV commercial starts in total darkness. A 32-bit Big Bang spits out pixelated stars and galaxies. We hear the creator's voice proclaim, “In the beginning there was nothing... and then there was light.” The Chemical Brothers’ track, Block Rockin’ Beats, kicks in. A single-celled organism splits in two before being eaten by a fish, which is snapped up by a pterodactyl, which is gobbled by a T-Rex. Evolution takes a quick turn as King from Tekken 3 takes out the T-Rex with his signature move. As we evolve through time, more and more gaming characters fight for supremacy before we finish high above a city. As we pan out of a newly-formed planet, it's suddenly sucked through a vortex, revealing the tagline “Play History. Make History.”

Credits

PLAYSTATION:

Eric Lempel, Senior Vice President, Global Marketing

Mary Yee, Vice President, Marketing

Eric Lachter, Director Brand Marketing

Dianne Segovia, Brand Manager

BBH NEW YORK:

Gerard Caputo, Chief Creative Officer

Hugo Bierschenk, Group Creative Director

Dean Woodhouse, Group Creative Director

Ed Zazzera, Head of Production

Rebecca O’Neill, Producer

Sam Kilbreth, Executive Producer

Librado Sanchez, Director of Business Affairs

Brett Edgar, Head of Account Management

Kendra Schaaf, Group Account Director

Megan Poole, Account Supervisor

PRODUCTION COMPANY: BUCK

DIRECTED BY:

BUCK

EXECUTIVE CREATIVE DIRECTOR:

Orion Tait

EXECUTIVE PRODUCER:

Anne Skopas

CREATIVE DIRECTOR:

Daniel Oeffinger

CG LEAD:

Arvid Volz

HEAD OF PRODUCTION:

Kitty Dillard

PRODUCTION COORDINATOR:

Jenny Morris

STORYBOARD:

Tucker Klein

DESIGN:

Rasmus Bak

Colin Bigelow

Jaedoo Lee

Ross McCampbell

Daniel Oeffinger

Morgan Schweitzer

MODELING:

Ryan Kittleson

Filipe Machado

Ylli Orana

Dave Soto

Arvid Volz

TEXTURE:

Gabriela Borregales

Filipe Machado

Arvid Volz

RIGGING:

Ramiro Gomez

Arvid Volz

ANIMATION 2D:

Tucker Klein

Jaedoo Lee

Ross McCampbell

Daniel Oeffinger

PREVIS:

Bill Dorais

John Karian

ANIMATION 3D:

Chad Colby

John Karian

Kevin Nguyen

Arvid Volz

LOOK DEVELOPMENT:

Ylli Orana

LIGHTING:

Ylli Orana

Mike Papagni

COMPOSITE:

Jeff Billon

Jack Maschka

Daniel Oeffinger

Ylli Orana

Mix: Antfood

Music Edit: Antfood

Sound Design: Antfood

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