PlayStation: advert-body-1 by BBH NY
- Location:
Fear is a monster. It can hold us back and makes us doubt ourselves. But in PlayStation’s world, things are different. In PlayStation’s world, gamers play fearlessly and achieve greatness by conquering fears. In PlayStation’s world, gamers overcome their fear and defeat these monsters all the time.
That’s the theme of the film 'Play Fearlessly' directed by Academy Award Nominee Garth Davis (Lion, Mary Magdalene, Top of the Lake), which is PlayStation’s latest in the ongoing Greatness Awaits campaign. Launched during the NBA Finals, the film invites gamers to play fearlessly on the PlayStation. An entirely new approach for PlayStation, the spot’s unique direction shows no specific game title or spotlights any product. Rather, the film relies on the emotion of the performances and real-world tension to deliver this powerful, yet timely message.
PlayStation believes in the power of play for everyone. In this anthem film, viewers are taken on an emotional journey by a girl who draws the line between the real world and the world of PlayStation. She has a secret that she tells us throughout the film. She's been to the PlayStation world before, and she imparts to the audience the differences between both worlds. 'Play Fearlessly' relies on emotional performances and real-world tension to deliver a powerful, yet timely message.
Credits
BRAND: PlayStation
FILM: Play Fearlessly
CLIENT:
Eric Lempel, Senior Vice President, Global Marketing
Mary Yee, Vice President, Marketing
Eric Lachter, Director Brand Marketing
Alex Gomez, Senior Brand Manager
Dianne Segovia, Associate Marketing Manager
AGENCY:
Gerard Caputo, Chief Creative Officer
Colin Kim, Creative Director
Lucas Bongioanni, Creative Director
Bruno Franchino, Art Director
Hora Sormani, Copywriter
Creative Contributors: Monica Taylor, Diego Fonseca, Aimée Perrin, Stu Rubin
Adam Perloff, Executive Producer
Librado Sanchez, Director of Business Affairs
Brett Edgar, Head of Account Management
Kendra Schaaf, Group Account Director
Johnny Skwirut, Account Manager
Alex Zadeii, Assistant Account Manager
Kendra Salvatore, Head of Strategy
Dylan Fauss, Strategist
Darus Zahm, Group Comms Planning Director
Zack Green, Comms Strategist
Cameron Wells, Project Manager
PRODUCTION:
PRODUCTION COMPANY: RESET
DIRECTOR: Garth Davis
DIRECTOR OF PHOTOGRAPHY: Greig Fraser
MANAGING DIRECTOR: Dave Morrison
EXECUTIVE PRODUCER: Deannie O’Neil
PRODUCER: Karen Sproul
EDIT COMPANY: CARTEL
EDITOR: Leo Scott
ASSISTANT EDITOR: Joshua Raymond Lee
EXECUTIVE PRODUCER: Lauren Bleiweiss
PRODUCER: Greer Bratschie
VFX: BLACKSMITH
VFX Supervisor / 2D Lead: Iwan Zwarts
CG Lead: Tom Bussell
CG: Olivier Varteressian, Tuna Unalan, Vitaliy Burov
CG Animators: Nick Johnnides, Nopia Animation & VFX
CG Rigging: Lee Wolland
FX Artist: Rick Walia, Hassan Taimur
Compositors: Nick Tanner, Jacob Slutsky, Robert Bruce, Daniel Morris, Joey Deady
VFX Executive Producer: Charlotte Arnold
VFX Producer: Alexa Mauro
3D Tracking: QL Beans
3D Scanning: WYSIWYG 3D
Rotoscoping: Filaments Visual Effects
COLOR GRADE: Andrew Francis
MIX:
Wave Studios NYC
MIXER:
Aaron Reynolds
SOUND DESIGN:
Ballad / Adrian Aurelius
Wave Studios NYC / Aaron Reynolds
COMPOSER: Phil Kay
MUSIC COMPANY: Woodwork Music:
ADDITIONAL CREDITS:
Slaughterhouse Studio Production Manager: Meg Volk
Slaughterhouse Editor: Jim Schwartz
Slaughterhouse Producer: Maggie Miller