PlayStation: advert-body-3 by BBH NY
- Location:
Trucks, monsters and cult leaders are all the more beautiful on PS4 Pro with dynamic 4K. So beautiful, in fact, they deserve to be described through something equally as beautiful: opera. In this spot from BBH New York, an opera singer performs to the tune of Largo al factotum, or more commonly known as Figaro, to describe a gamer’s incredible experience playing on a PS4 Pro with dynamic 4K.
We see the gamer making his way through four PS4 games – God of War, Far Cry 5, Monster Hunter: World, and MLB The Show 18. All the while, the opera singer is awestruck by what’s happening on the 4K television, from beautiful vistas to epic explosions. It’s so beautiful, he can’t look away, as game footage and lyrics crescendo to a dramatic finale. The campaign extends to social where we give gaming tips the operatic treatment, as well as beautiful moments from all four games, each one using fun, irreverent lyrics to the tune of Figaro.
The campaign makes it clear that gameplay on a PS4 Pro with dynamic 4K is beautiful enough that the only way to describe it is through the voice of an opera singer. Adelmo Guidarelli, the opera singer in the spot, is in fact an actual opera singer, a classically trained baritone who was perfect for the role of our very own Figaro since he’s played the role in Mozart’s Le Nozze De Figaro for the St. Petersburg Opera.
Credits
BRAND: PlayStation FILM: Opera
PRODUCT: PS4 Pro
CAMPAIGN NAME: Greatness Awaits
CLIENT:
Eric Lempel, Senior Vice President & Head of PlayStation Network
Mary Yee, Vice President, Marketing
Eric Lachter, Director Brand Marketing
Alex Gomez, Senior Brand Manager
Cody Morales, Brand Manager
Renée M. Holt, Manager, Agency Partnerships
AGENCY:
Gerard Caputo, Chief Creative Officer
Colin Kim, Creative Director
Lucas Bongioanni, Creative Director
Casey Schweikert, Art Director
Liz Loudy, Copywriter
Kate Morrison, Head of Production
Samuel Kilbreth, Executive Producer
Rebecca O’Neill, Producer
Librado Sanchez, Director of Business Affairs
Brett Edgar, Head of Account Management
Kendra Schaaf, Group Account Director
Johnny Skwirut, Account Manager
Kendra Salvatore, Head of Strategy
Dylan Fauss, Strategist
Darus Zahm, Group Comms Planning Director
Zack Green, Comms Strategist
Cameron Wells, Project Manager
PRODUCTION:
PRODUCTION COMPANY: Chirp
DIRECTORS: Sam Holst
EXECUTIVE PRODUCER: John Malina
EXECUTIVE PRODUCER: Breigh Kenley
LINE PRODUCER: Luke McCullough
DOP: Jake Saner
EDIT COMPANY: The Cutting Room
EDITOR: Chuck Willis ASSISTANT EDITOR: David Belazario
EDIT MANAGING PARTNER: Susan Willis
EDIT EXECUTIVE PRODUCER: Anna Petitti
VFX: Light of Day MIX: Light of Day
COLOR: The Mill NY
COLORIST: Fergus McCall
MUSIC: JSM Music
ADDITIONAL CREDITS:
Slaughterhouse Studio Production Manager: Meg Volk
Slaughterhouse Editor: Jim Schwartz
Slaughterhouse Producer: Maggie Miller
COLOR: The Mill NY
COLORIST: Josh Bohoskey
