The Drum Awards for Marketing - Extended Deadline

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Agency: BBH NY
Date: Nov 2018
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The time has come for an adventure like no other - the latest commercial from PlayStation is a film that follows a lone protagonist on a journey from ordinary gamer to full-blown action hero.

Set to a poem that narrates the path of the hero’s transformation, 'Journey Ahead' spans multiple gaming worlds and is meant to serve as is an invitation for gamers and non-gamers alike to wake up and experience the powerful moments that lie in wait when you enter the unique universe of PlayStation.

In Journey Ahead, the constantly building action is set to a classical-sounding poem which invites the viewer to discover the greatness that awaits you in the incredible PlayStation universe.

Partnering with BBH NY and filmed in Cape Town, South Africa with award-winning director Matthijs Van Heijningen, the commercial uses a combination of CG and real-life elements to demonstrate PlayStation’s commitment to creating immersive, unforgettable experiences for gamers. The production took place over four days across multiple locations, highlighting games such as Days Gone, Marvel’s Spider-Man and Call of Duty: Black Ops 4, with an epic finale shot on a soaring highway over the middle of the city.

Credits

BRAND: PlayStation

FILM: Journey Ahead

PLAYSTATION;

Eric Lempel, Senior Vice President, Global Marketing

Mary Yee, Vice President, Marketing

Eric Lachter, Director Brand Marketing

Dianne Segovia, Brand Manager

BBH NEW YORK;

Gerard Caputo, Chief Creative Officer

Jonathan Mackler, Executive Creative Director

Scott Cooney, Creative Director

Diego Fonseca, Creative Director

Ed Zazzera, Head of Production

Abbie Noon, Executive Producer

Librado Sanchez, Director of Business Affairs

Brett Edgar, Head of Account Management

Kendra Schaaf, Group Account Director

Johnny Skwirut, Account Manager

Alex Zadeii, Assistant Account Manager

PRODUCTION COMPANY: MJZ

DIRECTOR: Matthijs van Heijningen

DIRECTOR OF PHOTOGRAPHY: Ruben Impens

EXECUTIVE PRODUCER: Eriks Krumins

HEAD OF PRODUCTION: Janet Nowosad

PRODUCER: Donald Taylor

PRODUCTION SERVICE COMPANY: Migrate Films

EDIT: WORK Editorial

EDITOR: Jono Griffith

ASSISTANT EDITOR: Trevor Myers

EXECUTIVE EDITORIAL PRODUCER: Erica Thompson

PRODUCER: Chris Delarenal

VFX & FINISH: The Mill

Shoot Supervisor: Ruben Vandebroek

3D Leads: Ruben Vandebroek, James Mulholland

3D Artists: Arman Matin, Paul Liaw, Adam Dewhirst, Jeff Lopez, Alek Vacura, John Montefusco, Todd Akita, Yimo Xu, Timothy Kim, Nick Johnnides, Charles Lee, Carlos Nieto, Yigit Sanalan

2D Lead: Nathan Kane

2D Artists: Taner Besen, Ben Kwok, Vi Nguyen

Executive Producer: Eliana Carranza-Pitcher

Senior VFX Producer: Mandy Harris

Production Coordinator: Mia Lalanne

COLOR: MPC London

SENIOR COLORIST: George K.

PRODUCER: Tomek Zietkiewicz

MUSIC: Woodwork, Phil Kay Composer

SOUND DESIGN: Olivier Ranquet, Yellowcab Studios

RECORD & MIX: Tom Jucarone, Sound Lounge

Rob DiFondi, Sound Lounge