FanDuel: Sports Equinox by BBH NY

Agency: BBH NY
Client: FanDuel
Date: Oct 2019
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A Sports Equinox occurs when four major sports (NBA, NHL, MLB and NFL) all play a game on the same day. A rare alignment of sports, a Sports Equinox has only happened 18 other times in recorded sports history, and FanDuel is celebrating the momentous occasion.

The new campaign from BBH New York for FanDuel honors this special day in sports and treats it as a blessing from the sports gods. Building off FanDuel’s recent 'More Ways to Win' campaign, the new FanDuel Sports Equinox will offer fans a 24hour period with the most ways to win. BBH and FanDuel have worked side-by-side to create a bespoke contest experience within the FanDuel app, TV commercials, out-of-home projections, stunts, custom AR Face Filters for Instagram and even a fully-functional, data-powered, Sports Equinox clock counting down to the momentous day.

A 30-second spot features an otherworldly Sports Equinox clock with four rings that lock into place when a Sports Equinox is imminent. At the end of the spot, fans are directed to Sports-Equinox.com where fans are given access to a digital version of the Sports Equinox clock which uses live sports data to predict when the four sports align in all their glory.

The Sports Equinox campaign is also integrated into the FanDuel app and site. The team at FanDuel created a special free-to-play Sports Equinox contest just for this day. Fans will have a shot at more than $270,000 in payouts to partake in the bounty this glorious day offers.

In the spot, the choir sings “Four sportsss…! One dayyyy!” as each sport icon aligns and locks into place. After the contest prize details are revealed (over $270,000), the choir sings once more, “That’s a lot of moneyyyyyy…!”

BBH and FanDuel also created a series of pre-launch TV teasers that hijacked existing FanDuel ads from the recent 'More Ways To Win' campaign. These spots were “interrupted” with five seconds of the mysterious Sports Equinox clock, along with a choir singing about Sports Equinox. Additional activations are underway in the form of stunts and partnerships, such as a roving Sports Equinox choir appearing at sports venues, a billboard in Times Square, projections, social actions and custom merchandise.

Credits

Agency BBH NY

Chief Creative Officer: Gerard Caputo

Associate Creative Director: Van Gould

Associate Creative Director: Chris Sheldon

Head of Design: David Trumpf

Senior Art Director: Mussashi Shintaku

Designer: Nicholas Lucaccioni

Head of Account Management: Alex Monger

Account Director: Shana Honig Horowitz

Account Manager: Cris Flores

Senior Strategist: Philip Shipley

Comms Planner: Chris Wiegand

Head of Production: Brooke Kaylor

Content Producer: Meg Volk

Executive Producer: Lauren Fertitta

Senior Producer: Taylor Hills

Creative Director: Black Sheep Studios Jim Schwartz

Supervising Producer: Black Sheep Studios Marc Baill

Motion Designer: Black Sheep Studios Roman Micevic

Sound Designer: Black Sheep Studios Kevin Hastings

Solution Architect: Andrés Bonilla

Director of Business Affairs: Librado Sanchez

Project Director: Adam Taverniti

Client FanDuel

Chief Marketing Officer: Mike Raffensperger

Executive Creative Director: Steven Giraldi

VP Communications & Brand Strategy: Simon Kennedy

VP Integrated & Product Marketing: Kelley Walker

Associate Creative Directors: Keith Wasser, Edgar Gallardo

Director of Project Management: Kelsie Wenzel

Director of Integrated Marketing: AJ Mazza

Production Company Zoic

Creative Director Julien Brami

Art Director Sean Starkweather

Executive Producer Jason Cohon

Producer Derek W. Johnson

Previs Artist Lochlon Johnston

FX Artist Ron Johnson

Modeler Shamus McGlynn

Music : Butter Music Berlin

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