Agency: BBH NY
Client: FanDuel
Date: Jan 2020
Your Vote
Overall Rating
Opps, please vote again
5 votes

At a time when everyone is obsessed with removing risk from the world, FanDuel Sportsbook has found the one eccentric sports fan who’s intent on putting it back in.

In advance of the Super Bowl, FanDuel is inviting sports enthusiasts to make a risk-free first bet of up to $500.

To promote this offer, FanDuel has partnered with BBH New York to create a campaign that stars a user who has intentionally replaced the risk that FanDuel has removed from betting on the Big Game, by filling his big game party with exciting dangers – ranging from trip hazards to jerry-rigged electrical outlets and poisonous reptiles. “If FanDuel is going to take risk out of the world, it’s on me to add it back,” he says to the dismay of his party guests.

Running on TV, digital and social up through the big game on Feb. 2, the work continues the quirky, self-aware humor of previous FanDuel campaigns developed with creative partner BBH New York.

The TV spots will run on most major TV channels in the four Sportsbook states – New Jersey, Pennsylvania, West Virginia and Indiana.


Agency BBH NY

Chief Creative Officer: Gerard Caputo

Executive Creative Director: Jonathan Mackler

Creative Director/CW: Scott Cooney

Creative Director/AD: Diego Fonseca

Motion Designer and Editor: Roman Micevic

Head of Account Management: Alex Monger

Account Director: Shana Honig Horowitz

Head of Production: Brooke Kaylor

Senior Content Producer: Shelley Giera

Head of Planning: Tom Callard

Strategy Director: Helene Dick

Director of Business Affairs: Librado Sanchez

Project Director: Adam Taverniti

Client FanDuel

Chief Marketing Officer: Mike Raffensperger

Executive Creative Director: Steven Giraldi

VP Communications & Brand Strategy: Simon Kennedy

VP Integrated & Product Marketing: Kelley Walker

Director of Integrated Marketing: AJ Mazza

Associate Creative Directors: Keith Wasser, Edgar Gallardo

Senior Creative Operations Associate: Jessica Maitner

Production Company Hungry Man

Director: Conor Byrne

Director of Photography Mateo Londono

Executive Producer Kevin Byrne

Line Producer Tyler Byrne

Edit/Post Company: Cosmo Street/SwitchFX

Editor Tom Scherma

Assistant Editor Jared Zygarlicke

Head of Production Anne Lai

Flame Artist Jake Weeks

Post Producer Cara Flynn

Color Grade: Company 3

Colorist Tim Masick

Senior Producer Kevin Breheny

Sound Design/Mix: Sound Lounge

Mixer/Audio Engineer Tom Jucarone

Producer Alicia Rodgers