FanDuel: Big Game Party by BBH NY
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At a time when everyone is obsessed with removing risk from the world, FanDuel Sportsbook has found the one eccentric sports fan who’s intent on putting it back in.
In advance of the Super Bowl, FanDuel is inviting sports enthusiasts to make a risk-free first bet of up to $500.
To promote this offer, FanDuel has partnered with BBH New York to create a campaign that stars a user who has intentionally replaced the risk that FanDuel has removed from betting on the Big Game, by filling his big game party with exciting dangers – ranging from trip hazards to jerry-rigged electrical outlets and poisonous reptiles. “If FanDuel is going to take risk out of the world, it’s on me to add it back,” he says to the dismay of his party guests.
Running on TV, digital and social up through the big game on Feb. 2, the work continues the quirky, self-aware humor of previous FanDuel campaigns developed with creative partner BBH New York.
The TV spots will run on most major TV channels in the four Sportsbook states – New Jersey, Pennsylvania, West Virginia and Indiana.
Credits
Agency BBH NY
Chief Creative Officer: Gerard Caputo
Executive Creative Director: Jonathan Mackler
Creative Director/CW: Scott Cooney
Creative Director/AD: Diego Fonseca
Motion Designer and Editor: Roman Micevic
Head of Account Management: Alex Monger
Account Director: Shana Honig Horowitz
Head of Production: Brooke Kaylor
Senior Content Producer: Shelley Giera
Head of Planning: Tom Callard
Strategy Director: Helene Dick
Director of Business Affairs: Librado Sanchez
Project Director: Adam Taverniti
Client FanDuel
Chief Marketing Officer: Mike Raffensperger
Executive Creative Director: Steven Giraldi
VP Communications & Brand Strategy: Simon Kennedy
VP Integrated & Product Marketing: Kelley Walker
Director of Integrated Marketing: AJ Mazza
Associate Creative Directors: Keith Wasser, Edgar Gallardo
Senior Creative Operations Associate: Jessica Maitner
Production Company Hungry Man
Director: Conor Byrne
Director of Photography Mateo Londono
Executive Producer Kevin Byrne
Line Producer Tyler Byrne
Edit/Post Company: Cosmo Street/SwitchFX
Editor Tom Scherma
Assistant Editor Jared Zygarlicke
Head of Production Anne Lai
Flame Artist Jake Weeks
Post Producer Cara Flynn
Color Grade: Company 3
Colorist Tim Masick
Senior Producer Kevin Breheny
Sound Design/Mix: Sound Lounge
Mixer/Audio Engineer Tom Jucarone
Producer Alicia Rodgers
