NEXT: Tearaways by BBH
- Location:
A new spot for high street clothing retailer Next, created by That Jam and Black Sheep Studios, shows off the resilience and durability of the brand's school uniforms range by subjecting it to a range of stress tests.
The garments are shown drenched in paint, tested for strength and blasted in a wind tunnel to highlight their suitability for kids in all weathers. In the ad, each of the tests are operated by 'Tearaways' - the kids for which the outfits are designed for.
Credits
That Jam - Directors
Amalia Rosen-Rawlings - Producer
Black Sheep Studios - Production Company
BBH - Agency
OB Management - Director's Agent
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