PlayStation: advert-body-2 by BBH New York
- Location:
A collaboration between PlayStation, Industrial Light and Magic, and BBH New York, the campaign supports the highly anticipated PS4 title. By partnering PlayStation with the Star WarsTM universe, gamers can see for themselves the greatness that awaits on PS4.
This spot celebrates Star Wars’ cultural significance, the lifelong fandoms it has inspired, and above all, the friendly rivalries that can only be settled through PS4 console gameplay. The campaign will include a variety of media deliverables across online, broadcast, and cinema.
The spot speaks to a friendship that blossoms through rivalry.
Featuring two kids, a boy who loves the Light Side and a girl aligning herself with the Dark Side. From the moment when she moves into the neighborhood, their worlds collide and the seeds of rivalry are planted.
Credits
BRAND: PlayStation
FILM: Rivalry
PRODUCT: PS4, Star Wars Battlefront II
CAMPAIGN NAME: Greatness Awaits
CLIENT:
Eric Lempel, Senior vice president & head of PlayStation Network
Mary Yee, vice president, marketing
Eric Lachter, director brand marketing
Alex Gomez, brand manager
Cody Morales, brand manager
Renée M. Holt, manager, agency partnerships
Alex Hackford, senior artists & repertoire / music affairs
Justin Fields, music affairs specialist
AGENCY:
Gerard Caputo, chief creative officer
Alex Booker, creative director
Philip Sicklinger, creative director
Aimée Perrin, art director
Stu Rubin, copywriter
Kate Morrison, head of production
Adam Perloff, executive producer
Christopher Galvin, associate producer
Librado Sanchez, Breck Henson, director of business affairs
Kendra Schaaf, account director
Johnny Skwirut, account manager
Kendra Salvatore, head of strategy
Alex Beerden, strategist
Dylan Fauss, strategist
Zack Green, comms strategist
PRODUCTION:
PRODUCTION COMPANY: Hungry Man
DIRECTORS: Wayne McClammy
DIRECTOR OF PHOTOGRAPHY: Dion Beebe
EXECUTIVE PRODUCER: Mino Jarjoura
LINE PRODUCER: Dave Bernstein
EDIT COMPANY: Work Editorial
EDITOR: Jono Griffith
ASSISTANT EDITOR: Ellie McNaughtan & Trevor
EDIT PRODUCER: Jamie Lynn Perritt
EDIT EXECUTIVE PRODUCER: Jane Dilworth
Star Wars Visual Effects INDUSTRIAL LIGHT & MAGIC
ILM associate VFX supervisor: Hayden Landis
ILM layout supervisor: John Levin
ILM layout supervisor: Talmage Watson
ILM animation supervisor: Paul Kavanaugh
ILM lighting supervising technical dir: Leandro Estebecorena
ILM compositing supervisor: Jason Porter
ILM compositing supervisor: Mike Conte
ILM VFX producer: Megan Matousek
ILM associate VFX production manager: Emily Nelson
“Rivalry” Vignettes Visual Effects THE MILL NY
The Mill VFX creative drector: Nathan Kane
The Mill lead compositor: Siro Valente
The Mill compositing assists: Marco Baratto, Kyle Zemborain
The Mill CG Lead: Christian Neilson
The Mill shoot supervisors: Nathan Kane , Gregory Gangemi
The Mill executive producer: Chris Kiser
The Mill senior producer: Nirad “Bugs” Russell
The Mill line producer: Perry Tate
The Mill production coordinator: Zach Fortin
COLORIST: Fergus McCall
Audio House: Skywalker Sound
Re-recording/Mixer Bonnie Wild
STAR WARS MUSIC Composed by John Williams
STAR WARS MUSIC Master: Lucasfilms /Disney
STAR WARS MUSIC Publishing: Disney ; Warner/Chappel
ORIGINAL MUSIC Composed by Phil Kay
ORIGINAL MUSIC Company Woodwork Music
