PlayStation: Missed Details by BBH New York

Date: Aug 2018
Your Vote
4/5
Overall Rating
0/5
Opps, please vote again
0 votes

The devil is in the detail for PlayStation in its latest ad campaign called 'Missed Details'.

The work differentiates the PS4 Pro from the last gen PS4, outlining how it affords crisper details, and deeper clarity in its visuals and processing.

Illustrating this is a chatty-battle between two knights, one of whom has better gear - and as a result gains an edge.

Credits

Eric Lempel, Senior Vice President, Global Marketing

Mary Yee, Vice President, Marketing

Eric Lachter, Director Brand Marketing

Cody Morales, Brand Manager

BBH NEW YORK;

Gerard Caputo, Chief Creative Officer

Jonathan Mackler, Executive Creative Director

Scott Cooney, Creative Director

Diego Fonseca, Creative Director

Lili Bravi, Designer

Ed Zazzera, Head of Production

Corinne Porter, Content Producer

Librado Sanchez, Director of Business Affairs

Brett Edgar, Head of Account Management

Kendra Schaaf, Group Account Director

Johnny Skwirut, Account Manager

Alex Zadeii, Assistant Account Manager

Cameron Wells, Project Manager

Kendra Salvatore, Head of Strategy

Dylan Fauss, Strategist

PRODUCTION:

PRODUCTION COMPANY: Anonymous Content

DIRECTOR: Tim Godsall

DIRECTOR OF PHOTOGRAPHY: Darko Suvak

MANAGING DIRECTOR: Eric Stern

EXECUTIVE PRODUCER: SueEllen Clair

HEAD OF PRODUCTION: Kerry Haynie

NY SALES: Paul Muniz

NY SALES: Stacy Gillman

LINE PRODUCTION COMPANY: OPC Production

EDIT: Mackcut Editorial

EDITOR: Gavin Cutler

ASSISTANT EDITOR: Brendan Hogan

ASSISTANT EDITOR: Pamela Petruski

EXECUTIVE EDITORIAL PRODUCER: Gina Pagano

VFX & FINISH: The Mill

EXECUTIVE PRODUCER: Eliana Carranza Pitcher

LINE PRODUCERS: Bugs Russell & Michael Brown

SHOOT SUPERVISORS: Eliana Carranza Pitcher & Kristine Nordella

CREATIVE DIRECTORS: Nathan Kane & Corey Brown

2D LEAD ARTIST: Corey Brown

COLOR: Company 3

SENIOR COLORIST: Tim Masick

PRODUCER: Kevin Breheny

MUSIC & SOUND DESIGN: Q Department

RECORD & MIX: Sound Lounge

ADDITIONAL CREDITS:

Slaughterhouse Studio Production Manager: Meg Volk

Slaughterhouse Editor: Jim Schwartz

Slaughterhouse Post Producer: Maggie Miller

Starhub: We Will Get There

Added 19 July 2019
Overall Rating
5/5Vote

Singtel: In Return

Added 19 July 2019
Overall Rating
0/5Vote
Overall Rating
5/5Vote