PlayStation: Greatness Awaits by BBH New York

Date: Mar 2018
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Sony's latest addition to its PlayStation’s 'God of War' advertising campaign showcases the survivalist relationship of the game's two main characters in vivid color and impressively real graphics.

Made in partnership with BBH New York, the new 60-second animated film, 'Arrow,' gives PS4 gamers a taste of the obstacles, challenges and greatness that awaits them. The film promotes the anticipated game, releasing on PlayStation on April 20.

From the marble and columns of ornate Olympus to the gritty forests, mountains, and caves of pre-Viking Norse lore, the game’s father-son duo, Kratos and Atreus, find themselves in a distinctly new realm with its own pantheon of creatures, monsters, and gods. In this harsh, unforgiving world, Kratos must fight to survive and teach his son, Atreus, to do the same.

Using the boy’s arrow as its narrative thread, the film opens with a father’s lesson to his son how to hunt. The boy misses a magical buck by a hair, and the viewer sees the fur of the animal fly as the arrow's point grazes its neck. The action quickly escalates as the arrow takes the viewer into the ruthless environments of the game to witness key character building moments throughout the pair’s long journey together.


Client: PlayStation

Eric Lempel, Senior Vice President & Head of PlayStation Network

Asad Qizilbash, Vice President, Marketing

Mike Webster, Director of Marketing

Josh Sepielli, Manager, Product Marketing

TJ Consunji, Senior Brand Manager

Brent Gutierrez, Marketing Specialist

Tiffany Chin, Brand Manager

Morgan Haro, Marketing Program Manager

Michael Brynteson, Senior Director of Video production

Agency: BBH NY

Gerard Caputo, Chief Creative Officer

John Patroulis, Creative Chairman

Hugo Bierschenk, Group Creative Director

Dean Woodhouse, Group Creative Director

Daniel Bonder, Group Creative Director

Dave Brown, Group Creative Director

Diego Fonseca, Associate Creative Director

Taylor Marsh, Associate Creative Director

Kate Morrison, Head of Production

Abbie Noon, Executive Producer

Librado Sanchez, Director of Business Affairs

Brett Edgar, Head of Account Management

Kendra Schaaf, Group Account Director

Johnny Skwirut, Account Manager

Kendra Salvatore, Head of Strategy

Dylan Fauss, Strategist

Darus Zahm, Group Comms Planning

Director Zack Green, Comms Strategist

Justin Marciani, Project Director

Cameron Wells, Project Manager

Studio: Santa Monica Studio

Shannon Studstill – Head of Studio

Cory Barlog – Game Director, God of War

Aaron Kaufman – Marketing Producer, Senior Community Strategist, God of War

Bruno Velazquez – Principal Animation Director, God of War

Rafael Grassetti – Principal Character Artist, God of War

Ariel Angelotti – Producer, God of War


Unit Image Owner & Director: Maxime Luère

Head of Productions: Célia Digard

Motion Capture Supervisor: Laurent Helmlinger

Sound Design: Yellowcab studios

Lead sound designer: Olivier Ranquet

Sound design producer: Corinne Binion

Post Mix: Sound Lounge Sound

Mixer: Rob DiFondi

Audio Producer: Liana Rosenburg

Motion Capture Studio: Sony Interactive Entertainment Worldwide Studios

PDSG Visual Arts

Motion Capture

Senior Manager of Production: Neil Ingram

Senior Manager of Motion Capture: James Scarafone

Project Manager, Motion Capture: Teresa L. Porter

Motion Capture – Los Angeles

Manager, Motion Capture: Stephen Olsen

Motion Capture Studio Supervisors: Matt Bauer/ Bill Beemer

Motion Capture Lead Studio Technician: Ryan Beeson

Senior Motion Capture Studio Technician: Anthony Pintor

Motion Capture Studio Technicians: Matthew O’Callaghan/ Jeffrey Price/ Sean Sterling/ Wesley Welcomer/ Charles Searight

Key Set Production Assistants: Walter Gray IV/ Andrew Marroquin

Engineer, Motion Capture: Mariah Hale

Production Coordinator, Motion Capture: Cristina Robles

Stage Coordinator, Motion Capture: Keith Presswood

Original Music Composition: Bear McCreary

Producer: Peter Scaturro/ Keith Leary

Music Engineering & Production Manager: Joel Yarger

Music Engineering: Eddie Jackson/ Steve Kaplan/ Nick Spezia

Music Editing: Andrew Buresh

Orchestrated by: Edward Trybek/ Henri Wilkinson/ Jonathan Beard

Copyist: Andrew Harris

Scoring Coordinators: Sam Ewing/ Kaiyun Wong

Scoring Assistants: David Matics/ Andrew Ransom

Assistant to the Composer: Marisa Gunzenhauser

Orchestra Contractor: Alan Umstead

Vocal Contractor: James Fitzpatrick for Tadlow Music

Recorded at: Ocean Way Nashville Recording Studio, Nashville TN/ Smecky Music Studio, Prague Czech Republic

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