PlayStation: Greatness Awaits by BBH New York
- Location:
Sony's latest addition to its PlayStation’s 'God of War' advertising campaign showcases the survivalist relationship of the game's two main characters in vivid color and impressively real graphics.
Made in partnership with BBH New York, the new 60-second animated film, 'Arrow,' gives PS4 gamers a taste of the obstacles, challenges and greatness that awaits them. The film promotes the anticipated game, releasing on PlayStation on April 20.
From the marble and columns of ornate Olympus to the gritty forests, mountains, and caves of pre-Viking Norse lore, the game’s father-son duo, Kratos and Atreus, find themselves in a distinctly new realm with its own pantheon of creatures, monsters, and gods. In this harsh, unforgiving world, Kratos must fight to survive and teach his son, Atreus, to do the same.
Using the boy’s arrow as its narrative thread, the film opens with a father’s lesson to his son how to hunt. The boy misses a magical buck by a hair, and the viewer sees the fur of the animal fly as the arrow's point grazes its neck. The action quickly escalates as the arrow takes the viewer into the ruthless environments of the game to witness key character building moments throughout the pair’s long journey together.
Credits
Client: PlayStation
Eric Lempel, Senior Vice President & Head of PlayStation Network
Asad Qizilbash, Vice President, Marketing
Mike Webster, Director of Marketing
Josh Sepielli, Manager, Product Marketing
TJ Consunji, Senior Brand Manager
Brent Gutierrez, Marketing Specialist
Tiffany Chin, Brand Manager
Morgan Haro, Marketing Program Manager
Michael Brynteson, Senior Director of Video production
Agency: BBH NY
Gerard Caputo, Chief Creative Officer
John Patroulis, Creative Chairman
Hugo Bierschenk, Group Creative Director
Dean Woodhouse, Group Creative Director
Daniel Bonder, Group Creative Director
Dave Brown, Group Creative Director
Diego Fonseca, Associate Creative Director
Taylor Marsh, Associate Creative Director
Kate Morrison, Head of Production
Abbie Noon, Executive Producer
Librado Sanchez, Director of Business Affairs
Brett Edgar, Head of Account Management
Kendra Schaaf, Group Account Director
Johnny Skwirut, Account Manager
Kendra Salvatore, Head of Strategy
Dylan Fauss, Strategist
Darus Zahm, Group Comms Planning
Director Zack Green, Comms Strategist
Justin Marciani, Project Director
Cameron Wells, Project Manager
Studio: Santa Monica Studio
Shannon Studstill – Head of Studio
Cory Barlog – Game Director, God of War
Aaron Kaufman – Marketing Producer, Senior Community Strategist, God of War
Bruno Velazquez – Principal Animation Director, God of War
Rafael Grassetti – Principal Character Artist, God of War
Ariel Angelotti – Producer, God of War
Production:
Unit Image Owner & Director: Maxime Luère
Head of Productions: Célia Digard
Motion Capture Supervisor: Laurent Helmlinger
Sound Design: Yellowcab studios
Lead sound designer: Olivier Ranquet
Sound design producer: Corinne Binion
Post Mix: Sound Lounge Sound
Mixer: Rob DiFondi
Audio Producer: Liana Rosenburg
Motion Capture Studio: Sony Interactive Entertainment Worldwide Studios
PDSG Visual Arts
Motion Capture
Senior Manager of Production: Neil Ingram
Senior Manager of Motion Capture: James Scarafone
Project Manager, Motion Capture: Teresa L. Porter
Motion Capture – Los Angeles
Manager, Motion Capture: Stephen Olsen
Motion Capture Studio Supervisors: Matt Bauer/ Bill Beemer
Motion Capture Lead Studio Technician: Ryan Beeson
Senior Motion Capture Studio Technician: Anthony Pintor
Motion Capture Studio Technicians: Matthew O’Callaghan/ Jeffrey Price/ Sean Sterling/ Wesley Welcomer/ Charles Searight
Key Set Production Assistants: Walter Gray IV/ Andrew Marroquin
Engineer, Motion Capture: Mariah Hale
Production Coordinator, Motion Capture: Cristina Robles
Stage Coordinator, Motion Capture: Keith Presswood
Original Music Composition: Bear McCreary
Producer: Peter Scaturro/ Keith Leary
Music Engineering & Production Manager: Joel Yarger
Music Engineering: Eddie Jackson/ Steve Kaplan/ Nick Spezia
Music Editing: Andrew Buresh
Orchestrated by: Edward Trybek/ Henri Wilkinson/ Jonathan Beard
Copyist: Andrew Harris
Scoring Coordinators: Sam Ewing/ Kaiyun Wong
Scoring Assistants: David Matics/ Andrew Ransom
Assistant to the Composer: Marisa Gunzenhauser
Orchestra Contractor: Alan Umstead
Vocal Contractor: James Fitzpatrick for Tadlow Music
Recorded at: Ocean Way Nashville Recording Studio, Nashville TN/ Smecky Music Studio, Prague Czech Republic
