Macy's: advert-body-1 by BBH New York
- Location:
To celebrate the 90th anniversary of the Macy's Thanksgiving Day Parade, BBH New York has created a heartwarming spot for the retailer that tells the story of a man who has visited the annual parade every year since he was a child. In the spot, which is set in the 1920s when the parade first began, a Santa Claus balloon towering over the streets of New York City looks down and winks at a young boy he sees smiling up at him. Every year after that, the boy returns to that same spot to smile at Santa Claus when he passes by during the parade. When the man becomes elderly and can no longer make it out to the parade, the Santa Claus balloon flies away from the parade to find his old friend and say hello.
Credits
Creative Chairman: John Patroulis
Chief Creative Officer: Ari Weiss
Copywriter / Creative Director: Hemant Anant Jain
Creative Director: Shannon McGlothin
Head of Content Production: Kate Morrison
Executive Content Producer: Abbie Noon
Head of Business Affairs: Sean McGee
Global Chief Strategy Officer: Sarah Watson
Group Strategy Director: Samantha Cescau
Global Business Director: Jill Cavanagh
Account Director: Jennifer Sunberg
Production Company: Biscuit Filmworks
Director: Noam Murro
DP: Simon Duggan
Executive Producer: Rick Jarjoura
Producer: Charlotte Woodhead
Head of Production: Shawn Lacy
Editing House: Work Editorial
Executive Producer: Erica Thompson
Producer: Sari Resnick
Editor: Stewart Reeves
Editor Assistant: Adam Witten
Sound Design: Henry Boy
Sound Mixing: Sound Lounge
Engineer: Tom Jucarone
Music Company: Woodwork Music
Composer: Philip Kay
Music Producer: Andy Oskwarek
VFX House: MPC NY
Managing Director : Justin Bruckman
Executive Producer: Camila De Biaggi
Senior Producer: Brendan Kahn
VFX Supervisor: Ashley Bernes
2D Lead Artist: Amanda Amalfi
3D Lead Artist: Andrew Cohen
Colorist: Mark Gethin
