Uber: advert-body-2 by BBH London
- Location:
Uber has rolled out the second phase of its ‘Where to?’ campaign with a creative recruitment push highlighting the shift-free benefits of becoming a driver.
Uber’s in-house creative team again teamed up with BBH to produce two videos contrasting what it’s like working in a supermarket and a supermarket respectively to the life of a driver for the tech firm.
Supermarket vs Uber depicts a despondent checkout waiting for his shift to finish, only to see a family heading to the till with two overflowing trolleys as the final closing Tanoy announcement is made. His devastation is accompanied by Psycho-esque string orchestra horror music, and the line: “There aren’t many jobs where you can go home when you want”.
In another 30-second spot, a warehouse worker driving a cherry picker is inspired to drive straight out the door after seeing boxes of golfing equipment on the shelves. The voiceover says: “There aren’t many jobs where you can take the afternoon off”.
Credits
Creative Credits
Uber UK’s in house team
Rachael Pettit (Head of Marketing)
Mark Paterson (Brand Lead)
Sarah Slater (Campaign Manager)
BBH Creative Director: Ian Heartfield
BBH Creative Team: Marc Rayon & Callum Prior
BBH Business Lead: Nic Manser
BBH Account Director: Peter Blaseby
BBH Strategy Director: Fernando Ribeiro
BBH Strategist: Annie Little
BBH Account Manager: Alexandra Hearth
Film Credits
BBH Producer: Victoria Baldacchino
BBH Assistant Producer: Sophie Hughes
Production Company: Outsider
Director: Bart Timmer
Executive Producer: Simon Elborne
Producer: Nick Sutherland-Dodd
DoP: Manel Ruiz
Post Production: The Mill
Grade: Seamus O’Kane / The Mill
Editor/Editing House: Billy Mead / Ten Three
Sound: 750 MPH
