Trainline: Big Shaq x Trainline Voice Rap by BBH London
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To celebrate Trainline’s voice app, built for the Google Assistant, Trainline has released a new campaign featuring the first voicebot rap battle of its kind.
The film, available on YouTube and Trainline’s website, features rapper Big Shaq going head to head with Trainline’s voice app to demonstrate how the app can help simplify rail journey planning.
The film will launch across YouTube, Snapchat and Instagram, with radio across Spotify and Digital Audio channels. In line with Trainline’s Wonderfully Predictable brand platform, the campaign aims to demonstrate how Trainline uses its understanding of travel, travellers and technology to help deliver a more seamless journey experience.
The campaign was created by BBH and media planning and buying was by Blue 449.
Credits
Client name and title:
Lisa Bowcott: European Brand Marketing Director
Sheridan Snellgrove: Head of UK Brand
Georgie Burkes: Brand Manager
Agency name and title:
BBH Creative Team: Fred Rodwell and Andy Parsons
BBH Creative Director: Hamish Pinnell
BBH Strategist: Imali Hettiarachchi
BBH Strategy Director: Tom Roach
BBH Business Lead: Julian Broadhead
BBH Account Director: Jazz Powell
Film Credits
BBH Producer: David Lynch and Nicola Ridley
BBH Assistant Producer: Rahul Robertson
Production Company: Burning Reel
Director: Kristian Young
Executive Producer: Mike Heath
DoP: Matt Taylor
Post Production: Creep
Editor/Editing House: Kristian Young, Burning Reel
Sound: String and Tins
