Read our new manifesto

Now available on-demand

Get inspired. Find solutions. Harness the power of digital marketing.

Featuring Speakers from

Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo

Tesco: Vinyl by BBH London

Agency: BBH London
Client: Tesco
Date: May 2016
Your Vote
4/5
Overall Rating
4/5
Opps, please vote again
229 votes

Vinyl sales in 2015 were the highest they have been in the last 20 years. Quick to respond to the trend, Tesco trialled the sale of vinyl in select stores over Christmas and after a hugely positive response are now stocking vinyl permanently in 40 of their stores.

To promote this, BBH has launched a new print campaign which uses famous album iconography and Tesco products to announce the return of vinyl to Tesco stores. The campaign was aimed at the music-crazed twenty-something, and also their parents who find nostalgia in the nod to vinyl.

The launch of vinyl allowed Tesco to take on a new format in their comms - flyposting - meaning Tesco's vinyl offering could live in an area that the public are more used to seeing posters for new albums and upcoming gigs.

Credits

Creative Director: Chris Clarke, Matt Moreland

Creative Team: Chris Clarke, Matt Moreland

Additional Credits: Strategist: Jill Cummins

Strategy Director: Lilli English

Business Lead: Holly Ripper

Account Manager: David White

Producer: Tim Wilks/Aileen Grebovic

Photographer: Colin Campbell