St John Ambulance: advert-body-1 by BBH London
- Location:
BBH London has created an exclusive babygrow for St John Ambulance that is designed to help teach parents how to give first aid to their baby. The limited-edition garment, which is being handed out in Tesco stores, will teach baby CPR after research revealed that 74% of parents said that their baby not breathing is the first aid emergency they fear most. The babygrow will be available for free in selected Tesco stores on Thursday 13 October, with a suggested donation of £3 to St John Ambulance.
Credits
Deputy Executive Creative Director: Ian Heartfield
Creative Team: Fred Rodwell, Andy Parsons
Additional Credits: Strategist: Alana King
Strategy Director: Rowenna Prest
Business Lead: Jon Barnes
Account Director: Emma Johnston-Donne
Account Manager: Louisa Steele
Producer: Billy Dupée
Production Company: Hangar 7
Director: Matt Carroll
Producer: Lucy Anderson, Hangar 7
DoP: Alex Frois
Post Production: Hangar7
Editor/Editing House: Hangar 7
Sound: Hangar 7
Music: Ed Marquis
Illustrator: Joseph Pelling