The Drum Awards for Marketing - Extended Deadline

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Agency: BBH London
Date: Oct 2016
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BBH London has created an exclusive babygrow for St John Ambulance that is designed to help teach parents how to give first aid to their baby. The limited-edition garment, which is being handed out in Tesco stores, will teach baby CPR after research revealed that 74% of parents said that their baby not breathing is the first aid emergency they fear most. The babygrow will be available for free in selected Tesco stores on Thursday 13 October, with a suggested donation of £3 to St John Ambulance.

Credits

Deputy Executive Creative Director: Ian Heartfield

Creative Team: Fred Rodwell, Andy Parsons

Additional Credits: Strategist: Alana King

Strategy Director: Rowenna Prest

Business Lead: Jon Barnes

Account Director: Emma Johnston-Donne

Account Manager: Louisa Steele

Producer: Billy Dupée

Production Company: Hangar 7

Director: Matt Carroll

Producer: Lucy Anderson, Hangar 7

DoP: Alex Frois

Post Production: Hangar7

Editor/Editing House: Hangar 7

Sound: Hangar 7

Music: Ed Marquis

Illustrator: Joseph Pelling