Refuge: Hide and Seek by BBH London

Agency: BBH London
Client: Refuge
Date: Apr 2019
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To mark the commencement of a national partnership with Picturehouse the domestic abuse charity, Refuge, has launched a powerful short film called 'Hide and Seek.'

The film seeks to raise awareness that 90% of domestic abuse that takes place in the family home is witnessed and experienced by children.

Created by BBH London, the film aims to raise funds and awareness of domestic abuse which unfortunately affects so many women and children. Shockingly, domestic abuse affects one in four women in her life, and 800,000 children.

To highlight the sheer scale of domestic abuse in the UK, and the children effected, the new campaign twists around the children's game of 'Hide and Seek.'

Directed by Lucy Bridger, it flicks through various scenes of children with their eyes covered, counting. The viewer quickly comes to realise that the children aren't counting as part of an innocent game of 'Hide and Seek' but in fact trying to shroud out the sound of abuse in the background.

The final scene sees a mother playing the game with her child, having been rescued from domestic abuse by the charity.

Credits

Creative Credits:

Client: Refuge BBH

Creative Team: Jennifer Ashton & Oliver Short

BBH Creative Director: Nikki Lindman

BBH Strategist: Lucy Moody

BBH Chairman: Jon Peppiatt

BBH Account Manager: Occy Carr

BBH Account Director: Josephine Kiernan

Film Credits

BBH Producer: Sophie Hughes

Production Company: Black Sheep Studios

Director: Lucy Bridger

Executive Producer: Sophie Dewey & Dan Keefe

Producer: Ailsa Vanessa Tapping

DoP: Nick Morris

Post Production: Black Sheep Studios

Post Production Producer: Thom Godsill

Editor/Editing House: Jack Williams / The Assembly Rooms

Colourist: Simon Bourne / Framestore

Sound: Neil Johnson / 750mph

Print Credits

BBH Producer: Sophie Hughes

BBH Designer: Rob Wilson

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