Refuge: Hide and Seek by BBH London
- Location:
To mark the commencement of a national partnership with Picturehouse the domestic abuse charity, Refuge, has launched a powerful short film called 'Hide and Seek.'
The film seeks to raise awareness that 90% of domestic abuse that takes place in the family home is witnessed and experienced by children.
Created by BBH London, the film aims to raise funds and awareness of domestic abuse which unfortunately affects so many women and children. Shockingly, domestic abuse affects one in four women in her life, and 800,000 children.
To highlight the sheer scale of domestic abuse in the UK, and the children effected, the new campaign twists around the children's game of 'Hide and Seek.'
Directed by Lucy Bridger, it flicks through various scenes of children with their eyes covered, counting. The viewer quickly comes to realise that the children aren't counting as part of an innocent game of 'Hide and Seek' but in fact trying to shroud out the sound of abuse in the background.
The final scene sees a mother playing the game with her child, having been rescued from domestic abuse by the charity.
Credits
Creative Credits:
Client: Refuge BBH
Creative Team: Jennifer Ashton & Oliver Short
BBH Creative Director: Nikki Lindman
BBH Strategist: Lucy Moody
BBH Chairman: Jon Peppiatt
BBH Account Manager: Occy Carr
BBH Account Director: Josephine Kiernan
Film Credits
BBH Producer: Sophie Hughes
Production Company: Black Sheep Studios
Director: Lucy Bridger
Executive Producer: Sophie Dewey & Dan Keefe
Producer: Ailsa Vanessa Tapping
DoP: Nick Morris
Post Production: Black Sheep Studios
Post Production Producer: Thom Godsill
Editor/Editing House: Jack Williams / The Assembly Rooms
Colourist: Simon Bourne / Framestore
Sound: Neil Johnson / 750mph
Print Credits
BBH Producer: Sophie Hughes
BBH Designer: Rob Wilson