The Drum Awards for Marketing - Extended Deadline

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Client: Uber
Date: Jun 2017
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Uber UK has launched what is arguably its biggest above the line campaign so far, asking users ‘Where to?’ in out-of-home, online, cinema and press, as well as drafting the director of This Girl Can for its first TV ad.

Kim Gehrig, who also counts John Lewis’ Man on the Moon spot among her directing credits, worked with Uber’s in-house team, BBH London and Manning Gottlieb OMD to create the glitzy TVC. It follows a young couple – Grace and Miles – on their first date in glitzy, cinematic style, showcasing how the app puts users in control and take them to all manner of places seamlessly.

This idea of ease translates into the ‘Where to?’ campaign’s OOH home creative. A range of posters, which will go live in London, Manchester, Birmingham, Leeds and Edinburgh, depict how Uber easily helps you get from A to B; animated versions of this creative will go live on digital.

The initiative has been developed over the last seven months and will run over the course of six weeks.

Credits

Uber UK’s in house team:

Rachael Pettit (Head of Marketing)

Mark Paterson (Brand & Communications Lead)

James Peach (Campaign Manager)

BBH Deputy Executive Creative Director: Ian Heartfield

BBH Creative Team: Raymond Chan and Simon Cenamor

BBH Business Lead: Nic Manser

BBH Account Director: Peter Blaseby

BBH Strategy Director: Fernando Ribeiro

BBH Strategist: Annie Little

BBH Account Manager: Alexandra Hearth

Film Credits:

BBH Producer: Laura Graham

BBH Assistant Producer: Charlie Balmer

Production Company: Somesuch

Director: Kim Gehrig

Executive Producer: Lou Hake

Producer: Jacob Swan Hyam

DoP: Nicolas Loir

Grade: Simon Bourne / Framestore

Editor/Editing House: Tom Lindsay / Trim Editing

Sound: Soundtree

VFX & Design: The Mill

Producer: Tim Lyall

Production Coordinator: Ellie Joseph

Shoot Supervisor: Dan Williams

Creative Director: Dan Williams

2D Lead Artist: James Mac

2D Artists: Bard Wood, Sole Martin, Olivia O’Neil, Ed Poulson

3D Artists: Fin Crowther, Francois Roisin, Anthony Bonnard, Stephen New, Andy Bartholomew,

Motion Graphics: Henry Foreman, Steph Dewhirst, Tom W-J

Online: Gary Driver

Print Credits:

BBH Producer: Deborah Horn

BBH Assistant Producer: Jasmine Jones

Illustrator 1: Serge Seidlitz

Illustrator 2: Tom Haugomat

Illustrator 3: Jack Hudson