Uber: advert-top-1 by BBH London & Manning Gottlieb OMD
- Location:
Uber UK has launched what is arguably its biggest above the line campaign so far, asking users ‘Where to?’ in out-of-home, online, cinema and press, as well as drafting the director of This Girl Can for its first TV ad.
Kim Gehrig, who also counts John Lewis’ Man on the Moon spot among her directing credits, worked with Uber’s in-house team, BBH London and Manning Gottlieb OMD to create the glitzy TVC. It follows a young couple – Grace and Miles – on their first date in glitzy, cinematic style, showcasing how the app puts users in control and take them to all manner of places seamlessly.
This idea of ease translates into the ‘Where to?’ campaign’s OOH home creative. A range of posters, which will go live in London, Manchester, Birmingham, Leeds and Edinburgh, depict how Uber easily helps you get from A to B; animated versions of this creative will go live on digital.
The initiative has been developed over the last seven months and will run over the course of six weeks.
Credits
Uber UK’s in house team:
Rachael Pettit (Head of Marketing)
Mark Paterson (Brand & Communications Lead)
James Peach (Campaign Manager)
BBH Deputy Executive Creative Director: Ian Heartfield
BBH Creative Team: Raymond Chan and Simon Cenamor
BBH Business Lead: Nic Manser
BBH Account Director: Peter Blaseby
BBH Strategy Director: Fernando Ribeiro
BBH Strategist: Annie Little
BBH Account Manager: Alexandra Hearth
Film Credits:
BBH Producer: Laura Graham
BBH Assistant Producer: Charlie Balmer
Production Company: Somesuch
Director: Kim Gehrig
Executive Producer: Lou Hake
Producer: Jacob Swan Hyam
DoP: Nicolas Loir
Grade: Simon Bourne / Framestore
Editor/Editing House: Tom Lindsay / Trim Editing
Sound: Soundtree
VFX & Design: The Mill
Producer: Tim Lyall
Production Coordinator: Ellie Joseph
Shoot Supervisor: Dan Williams
Creative Director: Dan Williams
2D Lead Artist: James Mac
2D Artists: Bard Wood, Sole Martin, Olivia O’Neil, Ed Poulson
3D Artists: Fin Crowther, Francois Roisin, Anthony Bonnard, Stephen New, Andy Bartholomew,
Motion Graphics: Henry Foreman, Steph Dewhirst, Tom W-J
Online: Gary Driver
Print Credits:
BBH Producer: Deborah Horn
BBH Assistant Producer: Jasmine Jones
Illustrator 1: Serge Seidlitz
Illustrator 2: Tom Haugomat
Illustrator 3: Jack Hudson