Dulux has launched a campaign celebrating the return of the indoors as lockdown restrictions ease across the country.
As of Monday 17 May, people in England can return to mixing indoors with friends and family. And with 85% of Brits having undertaken some home improvements during the lockdown, there will be a lot of homes waiting to be shown off. (Source: InsightDIY.co.uk)
To celebrate this, after a long period of only being able to socialise in the great outdoors, Dulux is going live with an ad that reads ‘Get in! Here’s to going back indoors.’ The campaign, created by BBH London, will run as full-page ads in national newspapers including The Guardian and Evening Standard, as well as across social media.
Emmaline Rogers: Dulux Senior Brand Manager
Rachel Tozer: Dulux Marketing Manager
Ewa Moxham: Dulux Lead
BBH Creative Team: Ciara Boyle & Chloe Neal
BBH Creative Director: Felipe Guimaraes
BBH Chief Creative Officer: Stephen de Wolf
BBH Strategist: Thandi Mbire
BBH Strategy Director: Lucy Moody
BBH Senior Account Director: Sam Hardy
BBH Art Producer: Ross Walker
BBH Designer: Rob Wilson
Media agency: Mediacom