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Dulux: Get In by BBH London

Agency: BBH London
Client: Dulux
Date: May 2021
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Dulux has launched a campaign celebrating the return of the indoors as lockdown restrictions ease across the country.

As of Monday 17 May, people in England can return to mixing indoors with friends and family. And with 85% of Brits having undertaken some home improvements during the lockdown, there will be a lot of homes waiting to be shown off. (Source: InsightDIY.co.uk)

To celebrate this, after a long period of only being able to socialise in the great outdoors, Dulux is going live with an ad that reads ‘Get in! Here’s to going back indoors.’ The campaign, created by BBH London, will run as full-page ads in national newspapers including The Guardian and Evening Standard, as well as across social media.

Credits

Emmaline Rogers: Dulux Senior Brand Manager

Rachel Tozer: Dulux Marketing Manager

Ewa Moxham: Dulux Lead

BBH Creative Team: Ciara Boyle & Chloe Neal

BBH Creative Director: Felipe Guimaraes

BBH Chief Creative Officer: Stephen de Wolf

BBH Strategist: Thandi Mbire

BBH Strategy Director: Lucy Moody

BBH Senior Account Director: Sam Hardy

BBH Art Producer: Ross Walker

BBH Designer: Rob Wilson

Media agency: Mediacom