Audi: Spin by BBH London
- Location:
The new 60-second film, entitled Spin, captures the powerful grace of the stunning R8 Coupé V10 plus as it performs a perfectly controlled slow-motion 360-degree turn. A Russian Arm camera, mounted on the roof, slowly pans around the R8, giving the viewer a close-up look of the Vorsprung durch Technik brand’s flagship performance car.
The camera then switches to an aerial viewpoint, where we see the car precisely creating the first ring of the famous four-ring Audi logo. The elegance of the R8 is highlighted by Dusty Springfield's version of Windmills of Your Mind - "Like a carousel that's turning, running rings around the moon" - taken from her classic 1968 album Dusty In Memphis.
Credits
Creative Director: Ian Heartfield
Creative Team: Vinny Olimpio
Additional Credits: Strategist: Raphael Bittner
BBH Strategy Director: Will Lion
BBH Business Lead: Polly McMorrow
BBH Account Director: Peter Blaseby
BBH Producer: Georgina Kent
BBH Assistant Producer: Sarah Finnigan-Walsh
Production Company: Rogue
Director: Mark Jenkinson
Producer: Tom Farley
Executive Producers: Charlie Crompton & Ben Hampshire
DoP: Bernd Wondollek
Post Production: The Mill
Editor/Editing House: Quin Williams @ Tenthree
Sound: Will Cohen @ String & Tins
