Agency: BBH London
Client: Audi
Date: Sep 2017
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‘Send in the clowns’ demands Audi in its latest spot from BBH London, which juxtaposes buffoonery of a circus troupe with the elegant technologies of the auto brand’s models.

Directed by Ringan Ledwidge, the ad follows a variety of harlequins as they navigate the roads with disastrous consequences to a reimagined version of Send in the Clowns by Stephen Sondheim.

As the colourful gang speeds down hills in reverse and cuts up traffic in a lipstick-related rear view mirror incident, Audi’s cars employ their various technologies – such as cross traffic assist and pre sense city warnings – to avoid an accident at the hands of, well, a bunch of clowns.

The spot closes with the Audi A8 saloon stylishly parallel parking in between two circus jalopies as the line reads: ‘Audi Technology. Clown Proof’.


Benjamin Braun, Marketing Director, Audi UK

BBH Creative Team: Doug Fridlund (Copywriter), Mikael Alcock (Art Director) BBH Creative Director: Ian Heartfield (ECD)

BBH Strategist: Ed Kurland

BBH Strategy Director: Damien Le Castrec

BBH Business Lead: Polly McMorrow

BBH Account Manager: Zara Scriven

BBH Account Director: François-Xavier Hafner

BBH Producer: David Lynch

BBH Assistant Producer: Charlie Hurlock

Production Company: Rattling Stick

Director: Ringan Ledwidge

Executive Producer: Katie Keith

Producer: Tim Nunn and Sally Humphries

DoP: Adam Arkapaw

Post Production: The Mill

Editor/Editing House: Work Editorial - Rich Orrick

Sound Design: String and Tins

Music Credits

Head of Music & Music Supervisor: Ayla Owen

Music Supervisor: Julz Baldwin

Record Producer: David Kosten

Artist: Faultline featuring Lisa Hannigan

Song: ‘Send In The Clowns’ (written by Stephen Sondheim & published by Warner Chappell)