Agency: BBH London
Client: Absolut
Date: Sep 2017
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Absolut has launched Create A Better Tomorrow, Tonight, a new global campaign designed to celebrate creativity and champion progress. The platform will continue to celebrate the brand’s core beliefs and its continued collaborative approach.

To launch the campaign, Absolut and BBH partnered with internationally acclaimed cinematographer and three-time Academy Award winner Emmanuel Lubezki to create ‘One Night’, an ambitious film that tells the story of creativity as the key fuel for progress in the world.

Accompanied by a voiceover from actor/musician Juliette Lewis, the film celebrates humanity’s biggest moments of creativity, starting with the Big Bang and moving through to the modern day. The ‘One Night’ film continues Absolut’s rich history of working with some of the world’s most innovative creatives, ranging from greats such as Andy Warhol, Keith Haring and Tom Ford right through to contemporary figures such as Deadmau5 and Mickalene Thomas.


Anna Malmhake - CEO

Craig Johnson - VP Global Marketing

Gaia Gilardini - Global Communications Director

Sina Neubrandt - Global Marketing Manager

Oscar Danielsson - Global Brand Manager

Fredrik Thorsen - Global Head of Digital

Andrew Rozas - Global PR and Social Media

BBH Credits:

BBH Executive Creative Director: Ian Heartfield

BBH Creative Team: Simon Cenamor & Raymond Chan

BBH Producer: Victoria Keenan

BBH Assistant Producer: Zaf Choudhury

BBH Business Lead: Kate Roberts

BBH Account Manager: David White

BBH Account Executive: Janki Shah

BBH Strategy Director: Melanie Arrow

BBH Strategist: Raphael Bittner

Production Credits:

Production Company: Park Pictures

Director: Emmanuel ‘Chivo’ Lubezki

MD: Stephen Brierley Executive

Producer (LA): Caroline Kousidonis

Executive Producer (London): Sophie Hubble

Producer: Nick Goldsmith

Post Production:

Framestore Creative Director: Andy Rowan Robinson

VFX Producer: Charles Howell

2D: Raul Ortego, Sebastien Boulange, Gigi NG, Karch Coon, Nick Tanner

3D: Phil Robinson, Charlotte Bae, Nate Diehl, Georgios Cherouvim, Mohamed Echkouna

Design: Callum McKeveny

Editing House: Whitehouse

Post Editor: Russell Icke

Assistant Editor: Greg Hayes & Joe D'Ovidio

Producer: Antonia Porter

Colour: Company 3 NYC

Colourist: Tom Poole

Producer: Alex Lubrano

Music and Sound: Soundtree

Creative Director: Peter Raeburn

Music Supervisor: Jay James

Sound Designer: Henning Knoepfel Music Editor: Luke Fabia