Absolut: advert-body-3 by BBH London
- Location:
Absolut has launched Create A Better Tomorrow, Tonight, a new global campaign designed to celebrate creativity and champion progress. The platform will continue to celebrate the brand’s core beliefs and its continued collaborative approach.
To launch the campaign, Absolut and BBH partnered with internationally acclaimed cinematographer and three-time Academy Award winner Emmanuel Lubezki to create ‘One Night’, an ambitious film that tells the story of creativity as the key fuel for progress in the world.
Accompanied by a voiceover from actor/musician Juliette Lewis, the film celebrates humanity’s biggest moments of creativity, starting with the Big Bang and moving through to the modern day. The ‘One Night’ film continues Absolut’s rich history of working with some of the world’s most innovative creatives, ranging from greats such as Andy Warhol, Keith Haring and Tom Ford right through to contemporary figures such as Deadmau5 and Mickalene Thomas.
Credits
Anna Malmhake - CEO
Craig Johnson - VP Global Marketing
Gaia Gilardini - Global Communications Director
Sina Neubrandt - Global Marketing Manager
Oscar Danielsson - Global Brand Manager
Fredrik Thorsen - Global Head of Digital
Andrew Rozas - Global PR and Social Media
BBH Credits:
BBH Executive Creative Director: Ian Heartfield
BBH Creative Team: Simon Cenamor & Raymond Chan
BBH Producer: Victoria Keenan
BBH Assistant Producer: Zaf Choudhury
BBH Business Lead: Kate Roberts
BBH Account Manager: David White
BBH Account Executive: Janki Shah
BBH Strategy Director: Melanie Arrow
BBH Strategist: Raphael Bittner
Production Credits:
Production Company: Park Pictures
Director: Emmanuel ‘Chivo’ Lubezki
MD: Stephen Brierley Executive
Producer (LA): Caroline Kousidonis
Executive Producer (London): Sophie Hubble
Producer: Nick Goldsmith
Post Production:
Framestore Creative Director: Andy Rowan Robinson
VFX Producer: Charles Howell
2D: Raul Ortego, Sebastien Boulange, Gigi NG, Karch Coon, Nick Tanner
3D: Phil Robinson, Charlotte Bae, Nate Diehl, Georgios Cherouvim, Mohamed Echkouna
Design: Callum McKeveny
Editing House: Whitehouse
Post Editor: Russell Icke
Assistant Editor: Greg Hayes & Joe D'Ovidio
Producer: Antonia Porter
Colour: Company 3 NYC
Colourist: Tom Poole
Producer: Alex Lubrano
Music and Sound: Soundtree
Creative Director: Peter Raeburn
Music Supervisor: Jay James
Sound Designer: Henning Knoepfel Music Editor: Luke Fabia
