Agency: BBH India
Client: vivo
Date: Jan 2020
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Chinese smartphone brand Vivo has tapped Bollywood actor Sara Ali Khan to promote the launch of the S1 Pro in India.

The campaign, created by BBH India, stars actor and singer Prit Kamani along with brand ambassador Khan to showcase S1 Pro’s design with its camera.

“We are pleased with our partnership with BBH, who have been able to showcase the product USPs effectively through this creative campaign,” said Nipun Marya, the director of brand strategy at Vivo India.

“The S1Pro, our second edition to the style focussed S-series, offers industry leading camera features with trendsetting looks that come out alive with Sara as the face of the product. Just like our previous campaign, we are confident that this campaign too will connect with our audience well.”

It consists of 4 teasers films and a TVC cum digital film.

Credits

Agency: BBH India

Chief Creative Officer & Managing Partner: Russell Barrett

CEO & Managing Partner: Subhash Kamath

Managing Director: Arvind Krishnan

Head of Strategy and Managing Partner: Sanjay Sharma

Executive Creative Director: Vasudha Misra

Creative Partner (COPY): Ttarangg Manoj

Creative Partner (ART): Rodrigues Robert

Jr. Creative Partner (ART): Aastha Gupta

Business Director: Rajat Pandey

Business Partner: Sankalp Anand

Production House: Crazy Few Films

Producers: Urfi Kazmi and Viraj Gawas

Director: Anupam Mishra

DOP: Mitesh Mirchandani

Associate Producer: Sunny Shah

Line Production: Ajit Singh

Sound Engineer: Tilak Goswami

Post Producer: Do it on Post

Assistant Director: Prateek Sapra

Director Assistant: Edul Govadia