FanDuel: More Ways to Win by BBH
- Location:
BBH's latest work for FanDuel features two separate but cohesive campaigns.
'Toupee' takes place in a football stadium restroom, where an overzealous hand-dryer is causing a fan’s toupee to fly off his head! Just at that moment, another fan exclaims: “I knew it!,” to the toupee-wearer’s chagrin. However, the fan continues in a different direction. He claims he knew which team would be the winner, and so he had live bet the outcome on Sportsbook while at the game, ending with the line, “If you know it, bet it.”
Whereas, 'Armrest Battle' is set on a crowded airplane, where two seat-mates are competing for the limited amount of armrest space. “I wish there were more ways to win at this,” says one passenger, while the other passenger explains how many ways there are to win with FanDuel this fantasy season.
Credits
Agency BBH NY
Chief Creative Officer: Gerard Caputo
Creative Directors: Lucas Bongioanni, Scott Cooney, Diego Fonseca
Sr. Art Director: Bruno Franchino
Sr. Copywriter: Hora Sormani
Copywriter: Jim LeMaitre
Sr Digital Art Director: Antonin Collard
Business Director: Alex Monger
Account Supervisor: Shana Honig
Producer: Shelley Giera
Comms Director: Zack Green
Director of Business Affairs: Librado Sanchez
Project Director: Andrea Pulito
Client FanDuel
Chief Marketing Officer: Mike Raffensperger
Executive Creative Director: Steven Giraldi
VP Communications & Brand Strategy: Simon Kennedy
VP Integrated & Product Marketing: Kelley Walker
Associate Creative Directors: Keith Wasser, Edgar Gallardo
Director of Project Management: Kelsie Wenzel
Director of Integrated Marketing: AJ Mazza
Production Company Smith & Jones
Director: Ulf Johansson
Director of Photography Andrzej Sekuła
Executive Producer Phillipa Smith
Edit/Post Company: MackCut
Editor Ian Mackenzie
Editor Mike Leuis
Assistant Editor Cooper McLane
Executive Producer Gina Pagano
Flame Artist Kaitlyn Jackson
Flame Artist Jimmy Hayhow
Color Grade: Company 3
Colorist Tim Masick
Senior Producer Kevin Breheny
Sound Design/Mix: Sound Lounge
Mixer/Audio Engineer Tom Jucarone
Producer Lauren Mullen
