FanDuel: More Ways to Win by BBH

Agency: BBH
Client: FanDuel
Date: Aug 2019
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BBH's latest work for FanDuel features two separate but cohesive campaigns.

'Toupee' takes place in a football stadium restroom, where an overzealous hand-dryer is causing a fan’s toupee to fly off his head! Just at that moment, another fan exclaims: “I knew it!,” to the toupee-wearer’s chagrin. However, the fan continues in a different direction. He claims he knew which team would be the winner, and so he had live bet the outcome on Sportsbook while at the game, ending with the line, “If you know it, bet it.”

Whereas, 'Armrest Battle' is set on a crowded airplane, where two seat-mates are competing for the limited amount of armrest space. “I wish there were more ways to win at this,” says one passenger, while the other passenger explains how many ways there are to win with FanDuel this fantasy season.


Agency BBH NY

Chief Creative Officer: Gerard Caputo

Creative Directors: Lucas Bongioanni, Scott Cooney, Diego Fonseca

Sr. Art Director: Bruno Franchino

Sr. Copywriter: Hora Sormani

Copywriter: Jim LeMaitre

Sr Digital Art Director: Antonin Collard

Business Director: Alex Monger

Account Supervisor: Shana Honig

Producer: Shelley Giera

Comms Director: Zack Green

Director of Business Affairs: Librado Sanchez

Project Director: Andrea Pulito

Client FanDuel

Chief Marketing Officer: Mike Raffensperger

Executive Creative Director: Steven Giraldi

VP Communications & Brand Strategy: Simon Kennedy

VP Integrated & Product Marketing: Kelley Walker

Associate Creative Directors: Keith Wasser, Edgar Gallardo

Director of Project Management: Kelsie Wenzel

Director of Integrated Marketing: AJ Mazza

Production Company Smith & Jones

Director: Ulf Johansson

Director of Photography Andrzej Sekuła

Executive Producer Phillipa Smith

Edit/Post Company: MackCut

Editor Ian Mackenzie

Editor Mike Leuis

Assistant Editor Cooper McLane

Executive Producer Gina Pagano

Flame Artist Kaitlyn Jackson

Flame Artist Jimmy Hayhow

Color Grade: Company 3

Colorist Tim Masick

Senior Producer Kevin Breheny

Sound Design/Mix: Sound Lounge

Mixer/Audio Engineer Tom Jucarone

Producer Lauren Mullen

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