Choose Women by BBH
- Location:
The Women’s Entrepreneurship Day Organization (WEDO) and BBH announced the launch of the 2019 #ChooseWomen campaign, a grassroots social media movement designed to inspire women and men to pledge their support to #ChooseWomen everywhere – in business, public life and local communities. As part of the campaign, WEDO will celebrate #ChooseWomen Wednesday on Dec. 4.
The centerpiece of the campaign will occur on the Wednesday after Thanksgiving with #ChooseWomen Wednesday.
Building off the momentum of Women's Entrepreneurship Day, #ChooseWomen Wednesday invites consumers to shop at women-owned businesses, read books by female authors, listen to female musicians, vote for female politicians, and otherwise promote and mentor women in an effort to close the gender gap once and for all.
A complete brand tool kit will be premiered at the Women’s Entrepreneurship Day Summit, including a new film and custom AR filter created by BBH. The film, directed by Station Films’ Ssong Yang, will be shared with all attendees and pushed across social, announcing the #ChooseWomen movement to the world. Later this month, users will be encouraged to post Instagram stories using the AR filters with a breaking glass effect.
Visit choosewomen.org to download the film and a custom AR filter of glass shattering to share in social media content and stories.
Credits
Agency: BBH NY
Chief Creative Officer: Gerard Caputo
Group Creative Director: Marta Ibarrondo
Copywriter: Janet Champ, Scott Kaplan, Mark Schruntek, Benjamin Cascella, Sharon Greenwald
Art Director: Connie Zhou
Designer: Antonin Collard, Trista Yard
Associate Art Director: Camille Sudekum
Head of Production: Brooke Kaylor
Executive Producer, Print: Lauren Fertitta
Content Producer: Marc Baill, Meg Volk
Motion Design + Animation: Roman Micevic
Digital Producer: Taylor Hills
BTS Edit: Jim Schwartz
BTS Producer: Marc Baill
Director of Business Affairs: Librado Sanchez
Managing Director: Brett Edgar
Business Director: Kendra Schaaf
Account Supervisor: Julie Trieschmann
Account Manager: Cris Flores
Project Director: Andrea Pulito
Chairman and Chief Strategy Officer: Sarah Watson
Strategist: Kevin Ma, Chris Wiegand
Technology & Innovation Director: Dillah Zakbah
Group Director, Experience Design and Strategy: Matt Bertocchi
Developer: Aime Weissinger, Kevin Schoonmaker
Director of Communications: Christine O'Donnell
PRODUCTION COMPANY: Station Film
Director: Ssong Yang
Director of Photography: Kat Westergaard
Managing Director: Stephen Orent
Executive Producer: Michelle Towse
NY Sales: Sasha Stern, Jamie Scalera
LINE PRODUCTION COMPANY: Station Film
Edit: Cosmo Street
Editor: Marlo Caine
Assistant Editor: Quincey Martin-Chapman
Executive Producer: Maura Woodward
Post Producer: Amanda Slammin
Music: Hyperballad Music
Sound Design: One Thousand Birds
VFX & Finish: Switch
Executive Producer: Cara Flynn
Asst. Producer: Jake Weeks
Flame Artist: Rob Meade
Color: The Mill
Colorist: Nick Metcalf
Producer: Rochelle Brown
Record & Mix: One Thousand Birds
Audio Engineer: Torin Geller
Executive Producer: Kira McKnight
Producer: Alex Bemer-Coe
ADDITIONAL CREDITS:
Voiceover Talent: Ava Eisenson / Paradigm
