Pernod Ricard: Martell Curious Restaurant by BBH China
- Location:
Martell is aiming to recreate scenes in restaurants in China where it is the alcohol of choice for diners.
To do this, the Pernod Ricard-owned brand has engaged BBH to create a content series called “Martell Curious Restaurant” and features a virtual restaurant. People are encouraged to explore the restaurant using the gyroscope in their mobile phones.
By doing this, they will learn about Martell’s products like Distinction, Cordon Bleu, and Cordon Bleu Extra through stories titled “Unexpected Happiness”, “Decision of Friends” and “The Last Meal”.
The series will tell of how strangers are brought together by pairing the Martell products with food.
For example, “Decision of friends” is a story of how childhood friends nearly fall out when deciding whether to sell a business they built together to a bigger company.
Credits
Client: Martell
Business Lead:
Executive Chairman: Arto Hampartsoumian
Managing Partner: Elvis Li
Creative team:
Chief Creative Officer: Arthur Tsang
Creative Director: Justin Leung, Irisy Wang
Associate Creative Director: Tiexin Li
Account team:
Account Director: Eric Wu
Project Director: Murial Ho
Senior Account Manager: Yineng Li
Account Executive: Yeha Kim
Associate Planning Director: Tobias Wacker
Agency Executive Producer: Weisian Li
Creative Technology Director: Neil Nand
Film Production house: Pandemic
Director: Laurent King
Production house Producer: Aywei Wong
Digital Production house: RESN