Chefs In Schools: Do You Give A Sausage? by BBH

Culinary stars and food campaigners including Prue Leith and Tom Kerridge are backing a campaign to highlight the importance of quality school meals, as part of the UK-wide Chefs in Schools initiative.

Chefs in Schools partnered with BBH London to develop a platform idea and new brand world which speaks to the organisation’s key audiences of parents, teachers and politicians. The new tone of voice and visual identity embody a revolutionary tone, demanding to be heard in a playful, positive manner.

The campaign centres on a new film, created by BBH, which is fronted by children who want us all to “give a sausage” about what’s on their lunch plates, because “feeding us well at school feeds a better future.”