Burger King: A Whopper of a Secret by BBH
- Location:
As 2019 winds to an end, Burger King has a secret to reveal; to prove that the Whopper outsizes its rival burger - McDonald’s Big Mac - it has hidden one behind every Whopper ad this year - even on the Whopper bus.
By definition, Burger King’s Whopper is positioned as a heftier option for fast-food lovers getting their burger fix. Seeing this as a differentiating benefit against its rival burger, Burger King endeavoured to find a way to prove it - on a massive scale.
For this reason, it hid a Big Mac behind every Whopper ad BBH made this year. Behind every piece of print, TV, in-store advertising and the Whopper bus, Burger King placed a Big Mac behind every Whopper photographed - but due to the size of its own burger, the rival gets eclipsed from sight.
Credits
Creative Credits:
Client name and titles
Burger King Marketing Director: Katie Evans
Burger King Head of Brand & Communication: Soco Nunez
Burger King Brand Manager: Suzi Hoy
BBH Creative Team: Thomas Devenport and Aubrey O'Connell
BBH Creative Director: Fred Rodwell
BBH Chief Creative Officer: Ian Heartfield
BBH Strategy Director: Saskia Jones
BBH Head of Strategy: Ben Shaw
BBH Account Director: David White
BBH Account Manager: Laura Huber
Film
BBH Producer: Nnena Nwakodo
Production Company: Black Sheep Studios
Designer: Christian Tunstall
Editor: Gus Melton
Director: Korrie Powell
Executive Producer: Sophie Dewey
Producer: Thom Godsill
Post Production: The Mill
Editor/Editing House: Black Sheep Studios
Sound: String and Tins
DOOH
BBH Head of Digital Production: Richard Atkins
BBH Digital Producer: Margarita Ognjanovic
Designer / Animator: Christian Tunstall, Sam Janar, Adam Crowley
Post Production: The Mill
Animation: Wellcom
Wellcom Producer: Ish Shein
Media agency: Vizeum
PR agency: Frank
Social Media agency: Coolr
Exposure: Ocean Digital Outdoor
