Burger King: Whoppa by Tinie by BBH

Agency: BBH
Date: Jul 2020
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Burger King has teamed up with UK rap artists, Tinie, to offer a bespoke virtual performance of the music maestro’s summer anthem Whoppa... on a Whopper.

For a limited time, Burger King​ ​UK customers will be able to scan a special QR code on their Whopper​ ​burger, which will generate a miniature of Tinie, performing his latest hit ‘Whoppa’, with the iconic signature burger as his stage.

In a flame-grilled new frontier for the music industry, Tinie brings the energy and flavour of his latest single to the masses through an innovative and world-first format. From today, anyone who purchases a Whopper​ ​can interact with a hyper-realistic, digital Tinie, in an intimate 360 performance.

The miniature concert, created by BBH and produced in collaboration with Dimension Studios, is believed to be the smallest gig ever, and will be the closest many of us have come to a live performance since March this year, when all festivals and shows were inevitably cancelled.

Credits

Creative Credits

Burger King CMO: Katie Evans

Burger King Brand & Communication Director: Soco Nunez

Creative agency: BBH

BBH Creative Team: Ben Edwards & Guy Hobbs BBH Creative Director: Felipe Guimaraes

BBH Chief Creative Officer: Stephen De Wolf BBH Social Creative: James McComb

BBH Strategy Director: Saskia Jones

BBH Strategist: Laura Casado Cisa

BBH CEO: Karen Martin

BBH Account Director: David White

BBH Account Manager: Laura Huber

BBH Account Executive: Lwimbo Malanda

Production Credits

BBH Head of Production: Stephen Ledger-Lomas BBH Head of Digital Production: Richard Atkins BBH Head of Film Production: Victoria Keenan BBH Film Producer: Georgia Dickinson

BBH Lead Music Supervisor: Hywel Evans

Design Credits

BBH Head of Design: Ross Mawdsley

BBH Designers: Ali Freeman, Josh Bailey, Christian Tunstall BBH Head of UX: April Felker

Social Film Credits

BBH Producer: Georgia Dickinson BSS Photographer: Korrie Powell

Production Company: Dimension Studios Head of Production: Adam Smith

Post Supervisor: Adrianna Polcyn

Digital Imaging Technician: James Gadd 1st Assistant Director: Sarah Pearn Studio Coordinator: Toby Hyder Partnership Director: Lauren Dyer

SNK Films, 2nd Assistant Director: Sophie Kenny

Soundnode, Sound Playback Operator: James De Taranto

Bully Entertainment, Lead Project Manager: Olga Hasta

Bully Entertainment, Doer of All Things: Landon Hood

Bully Entertainment, Key Accounts & Comms. Director: Ola Dinh Bully Entertainment, Creative Director / Founder: Carlson Bull

Audio production: String and Tins

Audio Post Producers ​: ​Alina ​Miroshnichenko, Charlie ​Howard Sound Engineer : ​Lawrence Kendrick

PR Agency: Frank

Client Services Director : Laura Crompton Account Manager : Bill Collier

Senior Account Executive : Meral Taze Account Executive : Hugh Royle

Account Executive : Rosie Barrett

Social Media agency: Coolr

Account Director: Lauren Sarginson Social Creative: James Parker

Social Executive: Ben Ravenscroft

Disturbing London

Dumi Oburota - Founder/CEO - Disturbing London Sandy Cheema - General Manager - Disturbing London

Warner/ Parlophone:

Casey Amber - Marketing Manager - Parlophone

Anya Du Sauzay - ​Head of Audience & Engagement - Parlophone Catherine Roe - VP Strategic Marketing and Partnerships - Warner

Hypebrid

Jason ​Edwards-Buhari​ ​- Managing Director - Hypebrid

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