Burger King: Whoppa by Tinie by BBH
- Location:
Burger King has teamed up with UK rap artists, Tinie, to offer a bespoke virtual performance of the music maestro’s summer anthem Whoppa... on a Whopper.
For a limited time, Burger King UK customers will be able to scan a special QR code on their Whopper burger, which will generate a miniature of Tinie, performing his latest hit ‘Whoppa’, with the iconic signature burger as his stage.
In a flame-grilled new frontier for the music industry, Tinie brings the energy and flavour of his latest single to the masses through an innovative and world-first format. From today, anyone who purchases a Whopper can interact with a hyper-realistic, digital Tinie, in an intimate 360 performance.
The miniature concert, created by BBH and produced in collaboration with Dimension Studios, is believed to be the smallest gig ever, and will be the closest many of us have come to a live performance since March this year, when all festivals and shows were inevitably cancelled.
Credits
Creative Credits
Burger King CMO: Katie Evans
Burger King Brand & Communication Director: Soco Nunez
Creative agency: BBH
BBH Creative Team: Ben Edwards & Guy Hobbs BBH Creative Director: Felipe Guimaraes
BBH Chief Creative Officer: Stephen De Wolf BBH Social Creative: James McComb
BBH Strategy Director: Saskia Jones
BBH Strategist: Laura Casado Cisa
BBH CEO: Karen Martin
BBH Account Director: David White
BBH Account Manager: Laura Huber
BBH Account Executive: Lwimbo Malanda
Production Credits
BBH Head of Production: Stephen Ledger-Lomas BBH Head of Digital Production: Richard Atkins BBH Head of Film Production: Victoria Keenan BBH Film Producer: Georgia Dickinson
BBH Lead Music Supervisor: Hywel Evans
Design Credits
BBH Head of Design: Ross Mawdsley
BBH Designers: Ali Freeman, Josh Bailey, Christian Tunstall BBH Head of UX: April Felker
Social Film Credits
BBH Producer: Georgia Dickinson BSS Photographer: Korrie Powell
Production Company: Dimension Studios Head of Production: Adam Smith
Post Supervisor: Adrianna Polcyn
Digital Imaging Technician: James Gadd 1st Assistant Director: Sarah Pearn Studio Coordinator: Toby Hyder Partnership Director: Lauren Dyer
SNK Films, 2nd Assistant Director: Sophie Kenny
Soundnode, Sound Playback Operator: James De Taranto
Bully Entertainment, Lead Project Manager: Olga Hasta
Bully Entertainment, Doer of All Things: Landon Hood
Bully Entertainment, Key Accounts & Comms. Director: Ola Dinh Bully Entertainment, Creative Director / Founder: Carlson Bull
Audio production: String and Tins
Audio Post Producers : Alina Miroshnichenko, Charlie Howard Sound Engineer : Lawrence Kendrick
PR Agency: Frank
Client Services Director : Laura Crompton Account Manager : Bill Collier
Senior Account Executive : Meral Taze Account Executive : Hugh Royle
Account Executive : Rosie Barrett
Social Media agency: Coolr
Account Director: Lauren Sarginson Social Creative: James Parker
Social Executive: Ben Ravenscroft
Disturbing London
Dumi Oburota - Founder/CEO - Disturbing London Sandy Cheema - General Manager - Disturbing London
Warner/ Parlophone:
Casey Amber - Marketing Manager - Parlophone
Anya Du Sauzay - Head of Audience & Engagement - Parlophone Catherine Roe - VP Strategic Marketing and Partnerships - Warner
Hypebrid
Jason Edwards-Buhari - Managing Director - Hypebrid
