Burger King: Go Whopper or Go Home by BBH

Agency: BBH
Date: Apr 2019
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If you walk into Burger King, otherwise known as ‘home of The Whopper’ tomorrow (April 17) and ask for anything other than a Whopper, you’ll receive a… Whopper.

Its ‘Go Whopper or Go Home’ campaign seeks to honour Burger King’s renowned burger by hosting a Whopper takeover, in a bid to reignite the nation’s love for the burger.

Marking its first UK Whopper campaign for over a decade, the campaign created by BBH comprises multiple cross-channel activations, including a ‘Whopper Mandate’ running in the Metro today (April 16).

To accompany this, Burger King has unveiled two films to run on TV, out-of-home and large-scale print.

Set on ‘Whopper Takeover’ day, the TV adverts features Burger King customers getting turned away when they ask for anything other than a Whopper.

Free Whoppers will also be available for customers if they download the Burger King app.

Credits

Creative Credits:

Client name and title: Burger King

Marketing Director: Katie Evans

Burger King Head of Brand & Communication: Soco Nunez

Burger King Brand Manager: Suzi Hoy

Burger King Senior Manager Merchandising & Marketing Execution: Katie Grinstead

BBH Creative Team: Marc Rayson, Callum Prior

BBH Creative Director: Fred Rodwell

BBH CCO: Ian Heartfield

BBH Strategy Director: Saskia Jones

BBH Head of Strategy: Ben Shaw

BBH Business Lead: Carly Avener

BBH Account Director: Stephen Adams, David White

BBH Account Executive: Laura Huber

BBH Producer: Joseph Pawsey

BBH Assistant Producer: Michelle Hagen

Production Company: Bold Director: Adam & Dave

Executive Producer: Dave Knox

DoP: Ray Coates

Post Production: The Mill

Editor/Editing House: Max Windows at Stitch

Editing Sound: Gez Lloyd at String and Tins Print Credits

Creative Team: Daniel Seager, Steve Hall, Marc Rayson, Callum Prior, Nick Gill

Designer: Christian Tunstall

Creative Director: Fred Rodwell

Head of Art: Pablo Gonzalez De La Peña

BBH Producer: Sarah Knight

Photographer: Dan Matthews

Designer: Christian Tunstall

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