Burger King: Go Whopper or Go Home by BBH
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If you walk into Burger King, otherwise known as ‘home of The Whopper’ tomorrow (April 17) and ask for anything other than a Whopper, you’ll receive a… Whopper.
Its ‘Go Whopper or Go Home’ campaign seeks to honour Burger King’s renowned burger by hosting a Whopper takeover, in a bid to reignite the nation’s love for the burger.
Marking its first UK Whopper campaign for over a decade, the campaign created by BBH comprises multiple cross-channel activations, including a ‘Whopper Mandate’ running in the Metro today (April 16).
To accompany this, Burger King has unveiled two films to run on TV, out-of-home and large-scale print.
Set on ‘Whopper Takeover’ day, the TV adverts features Burger King customers getting turned away when they ask for anything other than a Whopper.
Free Whoppers will also be available for customers if they download the Burger King app.
Credits
Creative Credits:
Client name and title: Burger King
Marketing Director: Katie Evans
Burger King Head of Brand & Communication: Soco Nunez
Burger King Brand Manager: Suzi Hoy
Burger King Senior Manager Merchandising & Marketing Execution: Katie Grinstead
BBH Creative Team: Marc Rayson, Callum Prior
BBH Creative Director: Fred Rodwell
BBH CCO: Ian Heartfield
BBH Strategy Director: Saskia Jones
BBH Head of Strategy: Ben Shaw
BBH Business Lead: Carly Avener
BBH Account Director: Stephen Adams, David White
BBH Account Executive: Laura Huber
BBH Producer: Joseph Pawsey
BBH Assistant Producer: Michelle Hagen
Production Company: Bold Director: Adam & Dave
Executive Producer: Dave Knox
DoP: Ray Coates
Post Production: The Mill
Editor/Editing House: Max Windows at Stitch
Editing Sound: Gez Lloyd at String and Tins Print Credits
Creative Team: Daniel Seager, Steve Hall, Marc Rayson, Callum Prior, Nick Gill
Designer: Christian Tunstall
Creative Director: Fred Rodwell
Head of Art: Pablo Gonzalez De La Peña
BBH Producer: Sarah Knight
Photographer: Dan Matthews
Designer: Christian Tunstall
