Wrigley: Extra Pep Talks by BBDO
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Wrigley's Extra Gum has created a voice-assistant-based conversation tool to give people the confidence to have difficult conversations.
Every conversation housed within the tool is based on commonly searched topics like asking for a raise, asking someone on a date, breaking up with someone, negotiating a bargain and asking a flatmate to move out.
Created by Colenso BBDO and called Extra Pep Talks, the voice-led AI learns every time a person responds and helps build its conversation skills. The agency claims that this can create infinite conversations between human and robot.
Credits
Client: Mars NZ
Marketing Manager: Nicole Villari
Senior Brand Manager: Tatyana Dickson
Brand Manager: Catherine Martindale
Agency: Colenso BBDO
Production Company: Eight
Director: Jamie Lawrence
Sound Design: Franklin Road
