Wrigley: Extra Pep Talks by BBDO

Agency: BBDO
Client: Wrigley
Date: May 2019
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Wrigley's Extra Gum has created a voice-assistant-based conversation tool to give people the confidence to have difficult conversations.

Every conversation housed within the tool is based on commonly searched topics like asking for a raise, asking someone on a date, breaking up with someone, negotiating a bargain and asking a flatmate to move out.

Created by Colenso BBDO and called Extra Pep Talks, the voice-led AI learns every time a person responds and helps build its conversation skills. The agency claims that this can create infinite conversations between human and robot.

Credits

Client: Mars NZ

Marketing Manager: Nicole Villari

Senior Brand Manager: Tatyana Dickson

Brand Manager: Catherine Martindale

Agency: Colenso BBDO

Production Company: Eight

Director: Jamie Lawrence

Sound Design: Franklin Road

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