16 March - 24 April 2020

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16 Mar 10:00 GMT / 06:00 EST

The Drum Digital Transformation Festival launch

Gordon Young
Editor-in-chief at The Drum

Vodafone: Not working, try networking by BBDO

Agency: BBDO
Client: Vodafone
Date: Feb 2020
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- Idea has launched a new campaign under the ‘What an idea’ theme to address the issues of unemployment and underemployment. Titled ‘NOT working? Try NETworking!’, the campaign showcases the myriad opportunities that internet, through Idea 4G network, throws open to people from different age groups and socio-economic backgrounds, across India.

Key to creating this campaign are real-life insights on unemployment and underemployment amongst educated, qualified youth.

‘Not working? Try NETworking.’ explores the possibilities of unexpected transformation through mobile telephony. Networking on Idea 4G brings people together for a better and faster connecting future.


Client: Vodafone Idea

Creative: BBDO India

Production House: Colonial Films

Director: Sandeep Yadav

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