Ontario Racing: Your Horse by BBDO Toronto

Ontario recently aligned its 14 raceways and racetracks under a new brand called Ontario Racing with the goal of "reinvigorating horse racing to a new generation of fans." In partnership with the Ontario Lottery and Gaming Corporation (OLG) and the Ontario Horse Racing Association (OHR), BBDO Toronto created a brand identity for Ontario Racing. Along with a logo, digital, pre-roll, social, cinema, magazine and out-of-home efforts, the campaign includes a one-minute TV spot called 'Your Horse' that aims to "bring to life the excitement one feels when you see your horse racing."