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Ontario Racing: Your Horse by BBDO Toronto

Date: May 2016
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Ontario recently aligned its 14 raceways and racetracks under a new brand called Ontario Racing with the goal of "reinvigorating horse racing to a new generation of fans." In partnership with the Ontario Lottery and Gaming Corporation (OLG) and the Ontario Horse Racing Association (OHR), BBDO Toronto created a brand identity for Ontario Racing. Along with a logo, digital, pre-roll, social, cinema, magazine and out-of-home efforts, the campaign includes a one-minute TV spot called 'Your Horse' that aims to "bring to life the excitement one feels when you see your horse racing."

Credits

SVP, Executive Creative Director: Denise Rossetto

SVP, Executive Creative Director: Todd Mackie

Art Director: Jeff Cheung

Copywriter: Rana Chatterjee

Broadcast Producer: Dena Thompson

VP, Account Director: Rebecca Flaman

Account Supervisor: Deanna Tatham

Production: Partners Film

Director: Laurent Chanez

DOP: Stuart Graham

Producer: Kelly King

Colour & Transfer: Company 3

Colourist: Tom Poole

Post House: Rooster Editorial

Offline Editor: Marc Langley

Online: Fort York

Music House: Grayson Matthews

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