BBDO and the Thai Health Promotion Foundation launched a new road safety campaign, "Speed Blinds You."
The campaign aims to create a public awareness campaign to encourage people to reduce their speed on the road. The campaign uses the Tunnel Vision Theory to explain how peripheral vision loss due to an increase in speed is how accidents can occur. This can be deadly to you, your passengers, incoming traffic and passersby.
Chief Creative Officer: Suthisak Sucharittanonta
Deputy Chief Creative Officer: Anuwat Nitipanont
Creative Director: Nattawut Sittiwaraphan
Copywriter: Chayamon Bunnag
Art Director: Prasert Srivarin, Kroekkiat Chanthakitnukul