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WATCH ON DEMAND FROM 25 Jan 2021
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Thai Health Promotion Foundation: Speed blinds you by BBDO Thailand

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BBDO and the Thai Health Promotion Foundation launched a new road safety campaign, "Speed Blinds You."

The campaign aims to create a public awareness campaign to encourage people to reduce their speed on the road. The campaign uses the Tunnel Vision Theory to explain how peripheral vision loss due to an increase in speed is how accidents can occur. This can be deadly to you, your passengers, incoming traffic and passersby.

Credits

Chief Creative Officer: Suthisak Sucharittanonta

Deputy Chief Creative Officer: Anuwat Nitipanont

Creative Director: Nattawut Sittiwaraphan

Copywriter: Chayamon Bunnag

Art Director: Prasert Srivarin, Kroekkiat Chanthakitnukul